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Best practices for interactive video commerce


Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent?

(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)

It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.

interactive video commerce examples

Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit


Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.

In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.

INTERVIEW WITH ZAPPOS

Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?

Laurie Williams: We started shooting video about …

8 Best Practices for Boosting Video SEO


8 Best Practices for Boosting Video SEO

Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.

One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …

Using video to add oomph to frequently asked questions


Using video to add oomph to frequently asked questions

Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.

How can you make them even better? By adding video where appropriate, of course!

Video can transform dry, copy-heavy FAQs into content that is more engaging and more instructive then text and pictures alone. So when putting together your online video marketing program, consider going beyond product and branding videos to include videos that answer …

7 reasons why video production values matter


7 reasons why video production values matter

With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality. Someone in the marketing department can just shoot it, right?

Just because they can, doesn’t mean they should. Here are 7 reasons why calling in the pros is worthwhile.

Reasons to hire a video production company

  1. Rising viewer expectations
    According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch videos online each day, up 43% from 73.7 million

Why I Hate Boring Video: Interview with Vat19′s Jamie Salvatori


Why I Hate Boring Video: Interview with Vat19′s Jamie Salvatori

I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.

In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.

Enjoy!

 

INTERVIEW WITH JAMIE SALVATORI

Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?

Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a wide variety of …

Online Video – A Strategic Conversion Enhancement for Retailers


Online Video – A Strategic Conversion Enhancement for Retailers

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…

Using Video to Improve the E-Commerce Shopping Experience


Using Video to Improve the E-Commerce Shopping Experience

I interviewed usability and user experience veteran, Susan Weinshenk, on some of the ways that the professional UX community can do a much better job with incorporating video to create more positive customer relationships on e-commerce websites – both for improved sales and overall shopping experience.

 

 

 …

Optimizing User Experience with eCommerce Product Videos – Part 2


Optimizing User Experience with eCommerce Product Videos – Part 2

Previously, I talked with user experience web expert Paul Bryan on the importance for retail and eCommerce professionals on implementing user experience, aka “UX” best practices in their online video program. This time I showcase with Paul what is perhaps the very first Product Video Usability checklist that all businesses can and should learn from, including the UX industry itself.…

Optimizing User Experience with eCommerce Product Videos – Part 1


Optimizing User Experience with eCommerce Product Videos – Part 1

In this post, I will review my interview with user experience expert Paul Bryan about the importance of implementing user experience, or “UX” strategies and tools around product videos. In this first of two parts, Paul helps explain the role of a UX Specialist for conversion-centric product videos for retail and e-commerce businesses.…

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