Blog Posts in ' user experience ':


Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success


Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success

Liveclicker is hosting an exclusive 30 minute webinar on Wednesday, August 27th at 10:30 AM PST. The webinar, “Blinds.com Shares 4 Tips for Video Commerce Success,” will be presented by Blinds.com video producer, Robert Reed, and moderated by Liveclicker’s director of marketing, Jen Fahey.

The video commerce veterans at Blinds.com have been leveraging video on their eCommerce site since early 2006. In this webinar, Robert will dive into his extensive industry experience and explore the challenges he faced implementing video into Blinds.com’s online store. He will also divulge his top 4 tips for video commerce success outlined below.…

Upcoming Webinar: The Evolution of a Video Program


Upcoming Webinar: The Evolution of a Video Program

Liveclicker is hosting an exclusive webinar next Wednesday, July 23rd at 10:30AM PST. The webinar entitled “The Evolution of a Video Program,” will be presented by  Liveclicker’s resident eCommerce video expert, Kenna Hilburn, and Director of Marketing, Jen Fahey.

As video has become a proven channel for increasing product conversions, it is no surprise that more and more retailers are shifting budgets and priorities to their video programs.  Join this webinar to learn best practices on how to manage and grow your video program over time. Whether you are just starting a video program, or you are looking …

Video Commerce Success Step #5: Use A Video Solution Designed For E-commerce Success


Video Commerce Success Step #5: Use A Video Solution Designed For E-commerce Success

Online retailers often struggle with the idea of building an e-commerce video program because of how daunting and time-consuming the task can be. The good news is that there are video commerce solutions that are specifically designed to combat these struggles and simplify the whole process. Today, I will address the final step in my “5 Steps to Video Commerce Success” series and highlight what to look for in a video solution. Below, I outlined some advice shared by Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO in the “5 Steps to Video Commerce

Best practices for interactive video commerce


Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent?

(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)

It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.

interactive video commerce examples

Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit


Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Laurie Williams, Zappos.com

I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.

In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.

INTERVIEW WITH ZAPPOS

Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?

Laurie Williams: We started …

8 Best Practices for Boosting Video SEO


8 Best Practices for Boosting Video SEO

Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.

One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …

Using video to add oomph to frequently asked questions


Using video to add oomph to frequently asked questions

Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.

How can you make them even better? By adding video where appropriate, of course!

Video can transform dry, copy-heavy FAQs into content that is more engaging and more instructive then text and pictures alone. So when putting together your online video marketing program, consider going beyond product and branding videos to include videos that answer …

7 reasons why video production values matter


7 reasons why video production values matter

toothpaste for dinner.com

With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality. Someone in the marketing department can just shoot it, right?

Just because they can, doesn’t mean they should. Here are 7 reasons why calling in the pros is worthwhile.

Reasons to hire a video production company

  1. Rising viewer expectations
    According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch videos online each day, up 43%

Why I Hate Boring Video: Interview with Vat19’s Jamie Salvatori


Why I Hate Boring Video: Interview with Vat19’s Jamie Salvatori

Jamie Salvatori, Vat19.com

I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.

In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.

Enjoy!

 

INTERVIEW WITH JAMIE SALVATORI

Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?

Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a …

Online Video – A Strategic Conversion Enhancement for Retailers


Online Video – A Strategic Conversion Enhancement for Retailers

Scot Wingo

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…

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