Blog Posts in ' social video ':


Earning Brand Respect: 6 Companies That Get It


Earning Brand Respect: 6 Companies That Get It

Equipped with an array of social media tools that amplify their collective voice, today’s customers have arguably become the savviest ever, working together to get what they want out of the marketplace.

Connected and more aware, brand audiences have grown increasingly suspect of the kind of overt sales pitches found in most direct marketing campaigns—or any hawkish outreach that appeals to them as simply a “consumer,” instead of an individual of many interests, tastes, and passions—eroding the impact of the tightly controlled advertising campaigns.

“I believe we are living through an amazing revolution,” said David Jones, Global CEO of Havas …

Is interactive video here to stay? Ask my 4-year old.


Is interactive video here to stay?  Ask my 4-year old.

A good friend once told me that if I wanted to see what we’d all be doing with technology in 5 years,  I should spend a day observing the life of a typical 13-year-old girl. Well, I can do better than that. I’ll ask my 4-year-old daughter.

Without a doubt, millions of toddler parents would nod their heads in tacit acknowledgement when I say kids no longer wait until their teenage years to exploit the latest and greatest in technology. Here are just a few factoids about my 4-year old daughter that are sure to elicit a knowing smile (or …

Why Social Video Marketing May Eclipse Video SEO


Why Social Video Marketing May Eclipse Video SEO


I interviewed Mark Robertson –  video SEO expert, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.” Mark shared with me his belief that “social” has become the huge driving force not just for Video SEO, but for all video online.

Social Video Optimization in eCommerce Today (and What To Look for in The Future!)


Social Video Optimization in eCommerce Today (and What To Look for in The Future!)

I’m going to be speaking at Mediabistro’s Social Media Optimization Conference (SMOC) on May 23-24 in San Francisco, and presenting on the subject of “social video optimization.” I thought it would make for a good opportunity to share here about the role of social video with eCommerce today, showcase how some successful companies are using video eCommerce to maximize performance and profits, and dole out some of my own tips for optimizing your social video program for the buying and selling of goods, services, and solutions over the Internet.…

Sex and Social Video Marketing: How Brands Are Building Better Relationships with Video


Sex and Social Video Marketing: How Brands Are Building Better Relationships with Video

I interviewed brand marketers David Brier and Marlene Hamerling about their recently released presentation, “Brand Leaders & Sex: The Untold Story,” and about what they perceived as the links between sex and relationships in social video marketing. Learn from my interviews and research on how brands can build much more engaging and long-lasting relationships with their own customers by balancing “sexy” video for getting attention and building excitement, along with relationship-building videos that encourage ongoing conversations and helpful service.…

Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us


Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us

As a tie in with April’s “Earth Month”, the CEOs of two organic produce companies, Stonyfield Farm and Honest Tea teamed up for a “cooperative video contest” with two objectives: Promote the companies’ partnership for Earth Month, and generate more awareness of the benefits of organic food and beverages. Below I have outlined how we can learn from their example of doing video in a “cause-related marketing” campaign, and have listed some tips for how your own business can do cause-related video marketing and practice corporate social responsibility.…

User Generated Video Quality: The Bar Has Been Raised.


User Generated Video Quality: The Bar Has Been Raised.

The bar is being raised on the quality of user generated video.  Before I begin, I want to clarify what I mean when I use the word “quality” because it falls into a few different areas.  When I talk about quality video I’m specifically referring to production, content and distribution quality.  In short, production takes into account single or multi-camera set up, type of camera, lighting, sound, framing, angles and editing.  Content addresses what you’re actually saying on camera, along with enunciation, body language, eye contact and word emphasis, etc.  Distribution is how you leverage your final video asset to …

The Emergence of Social Video: Appointment Viewing Comes to the Web


The Emergence of Social Video: Appointment Viewing Comes to the Web

An interesting thing has happened to live television in the past year or so. It’s become social.

Using Twitter, and to a lesser degree, Facebook, traditional TV viewers have incorporated a “second screen” alongside their television sets, creating massive social events out of live TV specials such as the Oscars or Grammy Awards, the Super Bowl, popular weekly programs like American Idol, and even—in an odd DVR-era twist—commercials.

According to Twitter execs, during broadcasts of Fox TV’s huge hit series Glee, Twitter usage increases 30 times its normal average for the entire duration of the program. From personal …

5 Social Video Marketing Examples – “Social Video” in Business Today


5 Social Video Marketing Examples –  “Social Video” in Business Today

Last week I gave my best shot at defining what is “social video marketing.” In today’s article, I showcase 5 examples from companies that I think are meeting that definition.  These examples  are doing social video marketing not just for sales and visibility, but because it reflects an important part of their own business model and business culture. …

Social Video Marketing, Explained


Social Video Marketing, Explained

What exactly is “social video marketing,” if there is even such a thing? Is it just about placing video on YouTube, other video distribution sites, and social media channels like Facebook, Twitter and LinkedIn – or is it something much more than that? I explored those questions and decided that the time is right to give our own definition. Read on and learn about the special relationship between video and social media marketing, and how understanding and harnessing that relationship can help you engage with your customers, and help provide a great competitive advantage with all of your marketing activities.…

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