In a double-interview special: I talked with Zappos’ Senior Manager of Photo & Video, Laurie Me’chelle Gates (previously Laurie Me’chelle Williams), who shared some of the tangible, real-world business benefits from her company’s social video strategy. Before I get to my interview with Laurie, below is a dissection of why I think some companies and agencies are not using social video in the right way.
My “rant” about the big problem today with social video
“Social video” is already being considered the next big business trend. So why am I starting to get worried?
Unfortunately, I am seeing “social …