How-To product videos are one of the most under-utilized features that every e-commerce site should have. Many brands and retailers should be doing a lot more of them for real financial gain as well as social value with their customers. Learn in this post what are the many benefits of doing how-to videos for your own brand, and some helpful times for getting started.…
In a transformed business environment where social activity is given it’s own currency and value, retailers and e-commerce businesses today are understanding better that properly measuring the performance of a video campaigns requires more than just the single ratio of money to deem if it has been successful return on its investment. The Social Return on Investment, or “SROI,” is a relatively new value system that is helping companies better understand value goals that have been often overlooked before, and video is ripe with data for helping us achieve that.…
In my earlier “Psychology of Online Video” article, I featured behavior science experts explaining how online video influences our shopping habits by setting off our brains and triggering consumer purchases. Here I delve further into behavior studies with online video and explore the connection between “neuromarketing” and online video: and learn where brain science, marketing, online video, and eCommerce all meet!…
What is it about online video that influences our shopping habits? What’s behind how it affects our brains? Here are 5 explanations shared with me by behavior science experts about why online video triggers consumer purchases, and my own marketing tips for how e-commerce specialists can take advantage of each of them.…
I interviewed social video expert consultant and creator of one of the earliest – and still most successful social video series today, George Wright. In this rare interview, George shared with me the keys to how he managed to make BlendTec’s “Will it Blend?” YouTube video series a viral sensation and an economic success. He also shared his tips for what we can learn from doing product videos in our own retail, e-commerce, and marketing activities.
I originally met and interviewed George Wright back in late 2008, when he was Blendtec’s VP of Sales & Marketing. (George has since moved …
For over a year now, the folks at Heels.com have been using a live video chat technology for real-time customer service right from their own website. Read my interview below with Heels.com’s founder and CEO Eric McCoy, and learn why he says that live video chat has been a worthwhile investment conducive to getting more purchases and improving customer relationships.…
I interviewed Joan Conlin, vice president of customer care service for the apparel retailer Lands’ End, about their live video chat service, which lets shoppers see and talk to a personal shopping assistant as they exchange messages on LandsEnd.com. Learn from Joan on how she says this cutting edge technology has made online shopping a more enjoyable and helpful experience, which has greatly benefitted Lands’s End’s bottom line.…
Equipped with an array of social media tools that amplify their collective voice, today’s customers have arguably become the savviest ever, working together to get what they want out of the marketplace.
Connected and more aware, brand audiences have grown increasingly suspect of the kind of overt sales pitches found in most direct marketing campaigns—or any hawkish outreach that appeals to them as simply a “consumer,” instead of an individual of many interests, tastes, and passions—eroding the impact of the tightly controlled advertising campaigns.
“I believe we are living through an amazing revolution,” said David Jones, Global CEO of Havas …
A good friend once told me that if I wanted to see what we’d all be doing with technology in 5 years, I should spend a day observing the life of a typical 13-year-old girl. Well, I can do better than that. I’ll ask my 4-year-old daughter.
Without a doubt, millions of toddler parents would nod their heads in tacit acknowledgement when I say kids no longer wait until their teenage years to exploit the latest and greatest in technology. Here are just a few factoids about my 4-year old daughter that are sure to elicit a knowing smile (or …
I interviewed Mark Robertson – video SEO expert, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.” Mark shared with me his belief that “social” has become the huge driving force not just for Video SEO, but for all video online.…
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.
