Blog Posts in ' social video ':


Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos


Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos

In a double-interview special: I talked with Zappos’ Senior Manager of Photo & Video, Laurie Me’chelle Gates (previously Laurie Me’chelle Williams), who shared some of the tangible, real-world business benefits from her company’s social video strategy.  Before I get to my interview with Laurie, below is a dissection of why I think some companies and agencies are not using social video in the right way.

My “rant” about the big problem today with social video

“Social video” is already being considered the next big business trend. So why am I starting to get worried?

Unfortunately, I am seeing “social …

3 Reasons to Get Serious about E-commerce Product Video


3 Reasons to Get Serious about E-commerce Product Video

E-commerce video continues to scale. Last year, a whopping 73% of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.…

Google+ Pages Video Opportunities for E-Commerce


Google+ Pages Video Opportunities for E-Commerce

I interviewed Google’s spokesperson Andrea Faville to learn more about the video features available on Google+ (Plus) Pages. Andrea shared examples of e-commerce and retail businesses across the web taking advantage of the newest video features and shared some tips for how you can do the same!…

“How-To” Product Videos – Tips for Every E-Commerce Business


“How-To” Product Videos – Tips for Every E-Commerce Business

How-To product videos are one of the most under-utilized features that every e-commerce site should have.  Many brands and retailers should be doing a lot more of them for real financial gain as well as social value with their customers. Learn in this post what are the many benefits of doing how-to videos for your own brand, and some helpful times for getting started.…

What is your Social ROI for Video Commerce?


What is your Social ROI for Video Commerce?

In a transformed business environment where social activity is given it’s own currency and value, retailers and e-commerce businesses today are understanding better that properly measuring the performance of a video campaigns requires more than just the single ratio of money to deem if it has been successful return on its investment. The Social Return on Investment, or “SROI,” is a relatively new value system that is helping companies better understand value goals that have been often overlooked before, and video is ripe with data for helping us achieve that.…

Understanding Neuromarketing in Social Video Commerce


Understanding Neuromarketing in Social Video Commerce

In my earlier “Psychology of Online Video” article, I featured behavior science experts explaining how online video influences our shopping habits by setting off our brains and triggering consumer purchases.  Here I delve further into behavior studies with online video and explore the connection between “neuromarketing” and online video: and learn where brain science, marketing, online video, and eCommerce all meet!…

The Psychology of Online Video, and 5 Social Video Commerce Tips


The Psychology of Online Video, and 5 Social Video Commerce Tips

What is it about online video that influences our shopping habits? What’s behind how it affects our brains? Here are 5 explanations shared with me by behavior science experts about why online video triggers consumer purchases, and my own marketing tips for how e-commerce specialists can take advantage of each of them.…

Social Video Success Story: 10 Product Video Tips from “Will it Blend?” – Part 1


Social Video Success Story: 10 Product Video Tips from “Will it Blend?” – Part 1

I interviewed social video expert consultant and creator of one of the earliest – and still most successful social video series today, George Wright. In this rare interview, George shared with me the keys to how he managed to make BlendTec’s “Will it Blend?” YouTube video series a viral sensation and an economic success.  He also shared his tips for what we can learn from doing product videos in our own retail, e-commerce, and marketing activities.






I originally met and interviewed George Wright back in late 2008, when he was Blendtec’s VP of Sales & Marketing. (George has since moved …

Is Live Video Chat Technology a Good Investment for Retail Websites? A Heels.com Interview


Is Live Video Chat Technology a Good Investment for Retail Websites? A Heels.com Interview

For over a year now, the folks at Heels.com have been using a live video chat technology for real-time customer service right from their own website. Read my interview below with Heels.com’s founder and CEO Eric McCoy, and learn why he says that live video chat has been a worthwhile investment conducive to getting more purchases and improving customer relationships.…

Live Video Chat in eCommerce Websites: The Future of Customer Service?


Live Video Chat in eCommerce Websites: The Future of Customer Service?

I interviewed Joan Conlin, vice president of customer care service for the apparel retailer Lands’ End, about their live video chat service, which lets shoppers see and talk to a personal shopping assistant as they exchange messages on LandsEnd.com. Learn from Joan on how she says this cutting edge technology has made online shopping a more enjoyable and helpful experience, which has greatly benefitted Lands’s End’s bottom line.…

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