Omni-channel marketing can be an effective way of solidifying your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …
Blog Posts in ' social video ':
May 9, 2014
December 20, 2013
In the midst of the busiest time of year, the Liveclicker team wanted to take a moment to say thank you to all of our clients, partners, and friends in the e-commerce industry. Liveclicker continues to thrive and evolve because of your collaboration, innovation, and partnership over the last year.
Below is the holiday video card the Liveclicker Account Development team put together using our very own video collaboration solution, VideoConnect:
Learn more about VideoConnect and how Liveclicker creates its own engaging video community here.
Happy holidays from Liveclicker!…
November 15, 2013
Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them. Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard. At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks, moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.
Why use social video?
- Built-in audience –
June 1, 2012
Orabrush has been touted as one of the most relatable stories of a small company that has achieved great success doing YouTube and social video marketing. They’ve sold well over a million units of their tongue cleaner and tongue foam, are the 3rd most subscribed sponsor channel on YouTube with over 45 million channel views, have signed a major deal with big box stores, and were recently selected for a 2012 Webby Award Official Honoree for their “continued efforts and achievements in social media marketing.” What many people may not realize is that it was a long struggle for …
May 4, 2012
I lament the fact that most businesses doing “social video” campaigns today are too often fixated on increasing reach and awareness as their end goal, and do not have enough focus on engaging customers directly. With increasing consumer demands on businesses and brands to engage with social media, it should no longer be considered acceptable to treat video as just content; it needs to be part of your customer service strategy.
In this article, I delve into why customer service is so important in the social media era, and how you can get a leg up on your …
April 27, 2012
Measuring social video ROI can be a daunting challenge for retailers today. In fact, ROI can be often overlooked in social video initiatives when marketers choose to focus on the less tangible goal of customer relationship building. In this article, I review the reasons why social video ROI measurement is a critical element to the success of your social video program.
Coming of age: Social video initiatives realizing ROI expectations
April 13, 2012
I interviewed Justin Nassiri, founder and CEO of the user-generated video platform, VideoGenie, on the power of using consumers’ video testimonials to build better customer relationships.
Why should retail and e-commerce brands use consumer-generated video testimonials? Justin and I came up with 5 good reasons that can help make the case for you and the decision makers at your company:
5 reasons why consumer video testimonials are great for e-commerce
1.) Gets consumers’ attention quickly through an emotional connection
Research studies from web usability specialists have revealed that the average new website visitor spends 5-10 seconds on a …
March 27, 2012
Pinterest is by far the fastest growing social sharing site today. With the increasing popularity of Pinterest, online retailers and brands are provided with another valuable social video distribution channel. In this article, I will explore how to use Pinterest’s video features to increase search engine visibility and consumer interest in your online store and brand.…
February 16, 2012
I interviewed ExpoTV.com’s Founder and President, Bill Hildebolt, about their research findings on the opportunities brand retailers, e-commerce sites, and other marketers have to target Millennials with user-generated online video. I also shared my own tips for effective strategies that retail brands and e-commerce sites can use to persuade Millennial consumers to buy from them.…
February 14, 2012
Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or ‘behind-the-scenes’ video.
Opening up about your company culture and the processes behind your products is a good way to gain, or retain, consumer trust in this age of Radical Transparency. Rather than simply trading on an idea of what you stand for and living in fear of being found out, …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.