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Winning customers over with video testimonials


Winning customers over with video testimonials

You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video. Accusing Obama’s team of attempting to divert attention away from the sluggish economy, the video shines a spotlight on the economic pain being felt by American workers through testimonials from real people:







However you feel about Romney, you’ve got to admit that having your marketing message validated by regular folk direct-to-camera can positively impact your credibility and …

What you say in your video matters


What you say in your video matters

I suppose that the title is about as obvious as saying water is wet but sometimes pointing out the obvious can get you to think a little differently to make some profitable changes.  For many products, descriptions can be pretty straight forward but for others such as wine, descriptions become a bit more subjective.

Here was a description I found for a Tenuta Biserno Insoglio Del Cinghiale:

Medium crimson hue. Intensely brambly aromas of raspberry and pencil shavings. Lovely mouth-feel frames juicy flavors of strawberry and earth; perfect balance. Clean, tart finish.

I love wine and despite growing up …

Hauling for Dollars: Is Customer-Created Video Good for You?


Hauling for Dollars: Is Customer-Created Video Good for You?

 

We’ve talked plenty on this site about the importance of creating a smart online video strategy, one that complements and advances your specific brand message and provides a roadmap toward the right style of video for your company.

But what about the video that you can’t affect? In particular, the hundreds of thousands of customer-generated videos now freely posted on YouTube and other sites that dole out brand opinions and product reviews to millions of passionately interested viewers.

How do you go about making that part of your video strategy?

That’s the marketing challenge many retail brands now find …

Did Amazon Studios ignore its own customers for the big money?


Did Amazon Studios ignore its own customers for the big money?

I originally wrote at ReelSEO about Amazon.com’s new program – Amazon Studios – a business partnership with Warner Brothers studios for featuring and paying new filmmaking talent (both filmmakers and scriptwriters) with an eye on making big motion pictures. Since then, I’ve had time to muse on the peculiar partnership between the world’s #1 online retail store with a major film studio, and share with you here my proposal for Amazon Studios to provide a much better video commerce platform – not just one for feature-length filmmakers, but for the existing customers already supporting Amazon.com.…

Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution


Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution Grant Crowell interviews Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts – utilizing video to build conversations with their customers towards better customer service.

Do user generated videos outperform big budget brand videos in e-commerce?


Do user generated videos outperform big budget brand videos in e-commerce? Video Analyst Grant Crowell interviewed the video commerce company EXPO about this week’s announcement with digital measurement firm comScore, on the marketing potential of user-generated content. According to the report, results indicate that the highest performing user-generated product reviews contained many of the same sales elements seen in professionally-produced television commercials.

Customer Video Reviews for E-Commerce


Customer Video Reviews for E-Commerce

One would be hard-pressed to find a singular label that describes EXPO. You could refer to it as a consumer-generated video review site of manufacturers products. You could also describe it as a moderated social commerce video network, where the “social” is about users sharing product experience and offering advice about those same products. In my interview with EXPO’s president Bill Hildebolt, he talks about the value of their business model for e-commerce, and the special challenges of balancing search engine visibility for their own brand with that of their clients.…

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