Smartphones and tablets have become our favorite shopping companions.
According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.…
E-commerce video continues to scale. Last year, a whopping 73% of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.…
Ho! Ho! Ho! ‘Tis I, Granta Claus! I recently interviewed Shop.org’s Head of Research, Fiona Swerdlow, to learn more about the annual Shop.org eHoliday Study. Of note for VCC readers, this study contains some special insights on video! Below are some great video stats and trends from Shop.org alongside seven of my own video tips to help online retailers have a merry 2011 holiday. Enjoy!…
After our last article on QR Codes in Video Commerce, some of our audience was inspired to share their own examples. Below are some great success stories on using QR Codes in Video Marketing, along with some of my own thoughts on what the extended possibilities of using QR codes as both a user and an entrepreneur could be.…
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.
