Blog Posts in ' psychology ':


Using Video to Improve the E-Commerce Shopping Experience


Using Video to Improve the E-Commerce Shopping Experience

Susan Weinshenk

I interviewed usability and user experience veteran, Susan Weinshenk, on some of the ways that the professional UX community can do a much better job with incorporating video to create more positive customer relationships on e-commerce websites – both for improved sales and overall shopping experience.

 

 

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Understanding Neuromarketing in Social Video Commerce


Understanding Neuromarketing in Social Video Commerce

In my earlier “Psychology of Online Video” article, I featured behavior science experts explaining how online video influences our shopping habits by setting off our brains and triggering consumer purchases.  Here I delve further into behavior studies with online video and explore the connection between “neuromarketing” and online video: and learn where brain science, marketing, online video, and eCommerce all meet!…

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