Omni-channel marketing can be an effective way of solidifying your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …
Blog Posts in ' product videos ':
May 9, 2014
February 21, 2014
Last week at the IR Focus conference in Orlando, I was able to talk to many of the retailers in attendance about their video programs. Over the 3 days, one question seemed to keep popping up: Why can’t we just use YouTube to host our product videos on our site?
Firstly, I want to say YouTube is great for driving traffic to your site. It’s the second largest search engine on the web, and retailers should be distributing their videos to YouTube to take advantage of the its SEO benefits. When I say YouTube is not enough, I mean YouTube …
November 25, 2013
In this world of mass markets, mass communication, and information at the speed of light, your product is more than just a brand. The good ones develop such a powerful identity that in many ways they come to life.
Now, look at what life is about. The real parts – the parts that make it our own, make us do what we do, and what people think about us.
Life is Interactive.
Real conversations happen in real time. The best happen in person. If you have something to tell someone, you tell them and get their reaction immediately. If they …
May 22, 2013
On average, 90% of Liveclicker clients’ video libraries consist of product videos. These videos reside on the product page and exist for the sole purpose of giving shoppers the information they need to make a purchase. This is for good reason since it’s been proven time and time again that having video on your site, particularly on your product pages, will increase conversions.
In a recent case study, specialty retailer Brookstone decided to invest more heavily in e-commerce video because they found that the products that featured videos on its site converted, on average, 53% higher than products that did …
May 7, 2013
MobileStudio is the only solution to seamlessly marry mobile devices with demanding retailer requirements for quality product videos, speed of editing, and rapid video deployment.
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the general release and availability of MobileStudio, a solution that enables rapid production, editing, and publishing of e-commerce product videos directly from iOS devices.
The new MobileStudio App is able to:
- Assemble simple, high-quality product videos in minutes with easy-to-use templates
- Quickly add transitions, music, and bumpers
- Publish and distribute content instantly through the Liveclicker Video Commerce
March 27, 2013
Production equipment is a difficult topic to cover given the diverse range of company needs, budgets, shooting locations, product offering, goals and internal expertise. If you spend some time, you’ll find plenty of sites out there that discuss specific pieces of equipment, what you’ll need to get started, how important certain features are, and what you shouldn’t compromise on when purchasing this equipment. This is fantastic but if you’re starting from scratch and have no budget, or are trying to justify an increased budget for your video program, how can you make that happen with the least amount of cost …
November 2, 2012
I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…
September 7, 2012
A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons. One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two. However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …
July 19, 2012
I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.
In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.
INTERVIEW WITH ZAPPOS
Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?
Laurie Williams: We started …
April 26, 2012
I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.
In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.
INTERVIEW WITH JAMIE SALVATORI
Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?
Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.