Blog Posts in ' online video ':


Video Commerce Success Step 2: Conduct A/B Testing


Video Commerce Success Step 2: Conduct A/B Testing

Last month’s Liveclicker webinar, “5 Steps to Video Commerce Success,” focused on the steps every retailer should take to achieve maximum ROI with video.  To follow-up last week’s blog post, “Video Commerce Success Step 1: Create Compelling Video Content,” I highlighted the second step to video commerce success below.

 

 

Conduct A/B Testing

Once compelling video content has been created, the biggest mistake retailers can make is to autopilot their video program. Provided you have the right technology, it is extremely easy to find out which videos are generating the most dollars per play, the …

Video Commerce Success Step 1: Create Compelling Video Content


Video Commerce Success Step 1: Create Compelling Video Content

A couple weeks ago, Liveclicker hosted the exclusive webinar: 5 Steps to Video Commerce Success.  In this webinar, eBags’ President and COO, Rob Cassidy, and Liveclicker’s VP Market Development, Justin Foster, teamed up to discuss the 5 steps every retailer should take to achieve maximum ROI with video. The first step of five is outlined below:

 

Create Compelling video Content

The first thing retailer’s need to consider when building a successful video program is creating compelling video content.  Often times video programs tend to become myopic — using the same type of video over and over again, instead …

VideoEmail Wins Best Solution at 2014 Netineo Online Video Awards


VideoEmail Wins Best Solution at 2014 Netineo Online Video Awards

Early this March, VideoEmail was awarded “Best Solution” in the category “New Uses” at the 2014 Online Video award ceremony hosted by Netineo in Paris.  Liveclicker’s solution was elected by a jury of more than 23 video experts and a massive online audience (more than 6,000 votes for 75 submissions).

Netino’s awards are intended to identify and disseminate the best solutions of the year combining Video and Internet. This year more than 250 online video leaders celebrated the event at the prestigious Elysées Biarritz, near the Champs-Elysées.

VideoEmail is honored to be the recipient of this award and we look …

Webinar: 5 Steps to Video Commerce Success


Webinar: 5 Steps to Video Commerce Success

Videos and video marketing are exploding on the retail scene as vital elements of a successful omnichannel strategy. In fact, eMarketer reported that 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

Liveclicker is hosting an exclusive webinar next Thursday, March 27th:  5 Steps to Video Commerce Success. Join retail industry veterans, Rob Cassidy, eBags‘ President & COO, and Nathan Harker, Brookstone‘s Video & Training Specialist, accompanied by Liveclicker’s Co-Founder & VP Market Development, Justin Foster, to learn about the 5 key steps to take when developing your video commerce …

Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  ”Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

Webinar: VideoCommerce 101 – Easy Video Publishing


Webinar: VideoCommerce 101 – Easy Video Publishing

On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing.  In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.

Our three step video publishing wizard  consolidates the publishing process into a single …

Stop by Liveclicker Booth #109 at IR Focus


Stop by Liveclicker Booth #109 at IR Focus

Next month, on February 10th – 12th, Liveclicker will be exhibiting at the 2014 IR Focus- Design+Mobile Show. The Orlando based event is aligning two of the hottest and most important topics in e-commerce; web design & usability and mobile commerce. This new and improved event is projected to draw more than 500 participating companies to the Hyatt Regency Orlando, with total attendance reaching 1,200. With two concurrent conferences and one shared exhibit hall, IRCE Focus: Web Design + Mobile Commerce will offer a collection of sessions and services that address the needs of a highly qualified audience.  These …

E-commerce Leaders Thrive Using Liveclicker


E-commerce Leaders Thrive Using Liveclicker

Today, I wanted to share a brief collection of case studies that describe why some of the e-commerce industry’s top retailers are using Liveclicker.  Companies, such as Kiddicare, Costco, eBags, and Onlineshoes.com, are increasing conversion rates, video plays, and average order size with Liveclicker’s multi-faceted video commerce solution. I have outlined a couple of the main takeaways from each case study below:

Kiddicare

  • 21% performance improvement on a per-video basis
  • 20% increase in conversion rates on mobile video site
  • $200,000 annual estimated PPC cost savings through video SEO and interactive Facebook video

Costco

  • Increased the size

Liveclicker helps DHC connect with customers through video


Liveclicker helps DHC connect with customers through video

This year, Liveclicker was on a mission to discover just exactly what our video solution does for our clients’ online video program.  In July, at the 2013 Video Commerce Summit, top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and DHC Skincare, offered their testimonial opinion of Liveclicker and our multi-faceted video commerce solution.

DHC Video Production Specialist, Tia Kemp, commented:

Because DHC doesn’t have a brick and mortar store, video hosting is an important element of engagement for our visitors. Using Liveclicker’s intuitive video solution, we are able to provide more information about our products and …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members

  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member

Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

18690 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

17117 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

13240 Views

Popular Tags