Blog Posts in ' online video platforms ':


Webinar: 5 Steps to Video Commerce Success


Webinar: 5 Steps to Video Commerce Success

Videos and video marketing are exploding on the retail scene as vital elements of a successful omnichannel strategy. In fact, eMarketer reported that 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

Liveclicker is hosting an exclusive webinar next Thursday, March 27th:  5 Steps to Video Commerce Success. Join retail industry veterans, Rob Cassidy, eBags‘ President & COO, and Nathan Harker, Brookstone‘s Video & Training Specialist, accompanied by Liveclicker’s Co-Founder & VP Market Development, Justin Foster, to learn about the 5 key steps to take when developing your video commerce …

Webinar: VideoCommerce 101 – Easy Video Publishing


Webinar: VideoCommerce 101 – Easy Video Publishing

On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing.  In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.

Our three step video publishing wizard  consolidates the publishing process into a single …

8 Best Practices for Boosting Video SEO


8 Best Practices for Boosting Video SEO

Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.

One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …

ROI of video commerce platforms, part IV (cost savings)


ROI of video commerce platforms, part IV (cost savings)

In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).

In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …

Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?


Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?

The online video platform and sharing site Vimeo has been touting their new PRO version as a simple and extremely affordable video solution for business. But is it advantageous for retailers and eCommerce professionals? Read my own review and interview with Vimeo’s own staff, and find out if it may be right for you or not!…

How to make $645K from video commerce tech in 24 mos by launching 2 videos a month


How to make $645K from video commerce tech in 24 mos by launching 2 videos a month

That title’s a lot more catchy than, ‘ROI of Video Commerce Platforms, Part 3,’ isn’t it?  Thought so!

It has been over a month since Part 2 in the ‘ROI of Video Commerce Platforms’ series, so my apologies up front for the wait.  It took longer than I thought to gather the data required for this post.  Now, I have it, and it’s time to share some revenue calculations and an example for how video commerce technology generates revenue.

Before we get too far into it, two disclaimers are warranted: First, I’m one of the principals of Liveclicker, a …

ROI of Video Commerce Platforms, Part 2


ROI of Video Commerce Platforms, Part 2

In Part 1 of the ROI of Video Commerce Platforms series, I outlined the evolution of online video publishing technology: from CDNs, to OVPs, and finally to VCPs (video commerce platforms).  Further, I defined a video commerce platform as “a set of integrated tools that enable businesses to maximize the value of video.”  In this second part in the series, I’ll emphasize the importance of results generation as the focal point of the video commerce platform, provide a simple framework for thinking about results generation using an industry example, and break down the components that, when taken together, form the …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members

  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member

Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

18720 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

17183 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

13283 Views

Popular Tags