Blog Posts in ' online video platforms ':


The Evolution of a Video Program – Phase 1


The Evolution of a Video Program – Phase 1

Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed  up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.

Phase 1 -- Getting content on your site for the first time

Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …

Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success


Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success

Liveclicker is hosting an exclusive 30 minute webinar on Wednesday, August 27th at 10:30 AM PST. The webinar, “Blinds.com Shares 4 Tips for Video Commerce Success,” will be presented by Blinds.com video producer, Robert Reed, and moderated by Liveclicker’s director of marketing, Jen Fahey.

The video commerce veterans at Blinds.com have been leveraging video on their eCommerce site since early 2006. In this webinar, Robert will dive into his extensive industry experience and explore the challenges he faced implementing video into Blinds.com’s online store. He will also divulge his top 4 tips for video commerce success outlined below.…

Home Depot’s Blinds.com Increases Video Engagement 99% and Bolsters Revenue 92% With Liveclicker VideoCommerce Solution


Home Depot’s Blinds.com Increases Video Engagement 99% and Bolsters Revenue 92% With Liveclicker VideoCommerce Solution

Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, today announced that Blinds.com has realized significant gains using Liveclicker’s VideoCommerce solution. Over a one-year period, Blinds.com achieved a 99% increase in video engagement, a 92% increase in revenue and a 68% increase in orders.

In 2006, Blinds.com started using online videos to address concerns consumers had about measuring and installation. Over time, the company found it increasingly difficult to update and change video content due to the growing complexity of the site. Manual changes were becoming extremely time consuming for its design …

Upcoming Webinar: The Evolution of a Video Program


Upcoming Webinar: The Evolution of a Video Program

Liveclicker is hosting an exclusive webinar next Wednesday, July 23rd at 10:30AM PST. The webinar entitled “The Evolution of a Video Program,” will be presented by  Liveclicker’s resident eCommerce video expert, Kenna Hilburn, and Director of Marketing, Jen Fahey.

As video has become a proven channel for increasing product conversions, it is no surprise that more and more retailers are shifting budgets and priorities to their video programs.  Join this webinar to learn best practices on how to manage and grow your video program over time. Whether you are just starting a video program, or you are looking …

Video Commerce Success Step #5: Use A Video Solution Designed For E-commerce Success


Video Commerce Success Step #5: Use A Video Solution Designed For E-commerce Success

Online retailers often struggle with the idea of building an e-commerce video program because of how daunting and time-consuming the task can be. The good news is that there are video commerce solutions that are specifically designed to combat these struggles and simplify the whole process. Today, I will address the final step in my “5 Steps to Video Commerce Success” series and highlight what to look for in a video solution. Below, I outlined some advice shared by Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO in the “5 Steps to Video Commerce

The Buzz around video at IRCE


The Buzz around video at IRCE

Video was a hot topic at the 10th annual IRCE event held in Chicago, Illinois earlier this month. Sukhinder Singh Cassidy, Chairman & Founder of Joyus, gave a keynote on How the Video Experience is Transforming the Way People Shop, and Internet Retailer also featured a dedicated video workshop in the pre-show session.

One of the recurring themes I heard from attendees was “we need video” or “we need to do video better.” The inevitable follow up question was always “how can you help?” Of course, there are various ways Liveclicker’s VideoCommerce solution can help e-retailers grow and develop …

Visit Liveclicker Booth #761 at IRCE next week!


Visit Liveclicker Booth #761 at IRCE next week!

Liveclicker is excited to announce that we will yet again be exhibiting at IRCE next week!

This year IRCE takes place in Chicago, Illinois, June 10th - 13th.  Celebrating its 10th anniversary, the Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry. A gathering of retail trailblazers across every industry segment, IRCE is the event to network with and learn from industry leaders of all sizes. Total attendance at IRCE 2014 in Chicago is projected to reach nearly 10,000.

Attendees complement what they learn in the conference sessions by visiting the Exhibit Hall, where the latest …

Webinar: 5 Steps to Video Commerce Success


Webinar: 5 Steps to Video Commerce Success

Videos and video marketing are exploding on the retail scene as vital elements of a successful omnichannel strategy. In fact, eMarketer reported that 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

Liveclicker is hosting an exclusive webinar next Thursday, March 27th:  5 Steps to Video Commerce Success. Join retail industry veterans, Rob Cassidy, eBags‘ President & COO, and Nathan Harker, Brookstone‘s Video & Training Specialist, accompanied by Liveclicker’s Co-Founder & VP Market Development, Justin Foster, to learn about the 5 key steps to take when developing your video commerce …

Webinar: VideoCommerce 101 – Easy Video Publishing


Webinar: VideoCommerce 101 – Easy Video Publishing

On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing.  In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.

Our three step video publishing wizard  consolidates the publishing process into a single …

8 Best Practices for Boosting Video SEO


8 Best Practices for Boosting Video SEO

Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.

One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members

  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member

Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

21855 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

18691 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

15949 Views

Popular Tags