Smartphones and tablets have become our favorite shopping companions.
According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.
Ho! Ho! Ho! ‘Tis I, Granta Claus! I recently interviewed Shop.org’s Head of Research, Fiona Swerdlow, to learn more about the annual Shop.org eHoliday Study. Of note for VCC readers, this study contains some special insights on video! Below are some great video stats and trends from Shop.org alongside seven of my own video tips to help online retailers have a merry 2011 holiday. Enjoy!
A good friend once told me that if I wanted to see what we’d all be doing with technology in 5 years, I should spend a day observing the life of a typical 13-year-old girl. Well, I can do better than that. I’ll ask my 4-year-old daughter.
Without a doubt, millions of toddler parents would nod their heads in tacit acknowledgement when I say kids no longer wait until their teenage years to exploit the latest and greatest in technology. Here are just a few factoids about my 4-year old daughter that are sure to elicit a knowing smile (or…
After our last article on QR Codes in Video Commerce, some of our audience was inspired to share their own examples. Below are some great success stories on using QR Codes in Video Marketing, along with some of my own thoughts on what the extended possibilities of using QR codes as both a user and an entrepreneur could be.
In our continuing review of the iPad 2 before its release on March 11, we will explore the device further to decide whether it’s a viable business video solution for companies that are serious about using video for content and marketing.
The iPad 2 is coming out this week, and there’s a great deal of news and debate on what the new version has and what it doesn’t especially with its video functionality and new apps. Below, I’ve shared my own “preview review” on whether or not the iPad 2 can function as a good mobile business video studio – either as a standalone solution or to complement to your current business video activities.
On February 10, Apple’s iPhone 4 will be on Verizon’s network and available to Verizon Wireless customers, prompting us to ask an important question: What impact will the iPhone’s availability on Verizon have on the development of the mobile video commerce space?
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.
