Blog Posts in ' mobile video ':


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy

Omni-channel marketing can be an effective way of solidifying  your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  “Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

Stop by Liveclicker Booth #109 at IR Focus


Stop by Liveclicker Booth #109 at IR Focus

Next month, on February 10th – 12th, Liveclicker will be exhibiting at the 2014 IR Focus- Design+Mobile Show. The Orlando based event is aligning two of the hottest and most important topics in e-commerce; web design & usability and mobile commerce. This new and improved event is projected to draw more than 500 participating companies to the Hyatt Regency Orlando, with total attendance reaching 1,200. With two concurrent conferences and one shared exhibit hall, IRCE Focus: Web Design + Mobile Commerce will offer a collection of sessions and services that address the needs of a highly qualified audience.  These …

Mobile Video: 4 Uses to Drive Retail Sales


Mobile Video: 4 Uses to Drive Retail Sales

Smartphones and tablets have become our favorite shopping companions.

According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.…

7 Holiday Marketing Tips for Retailers Using Video


7 Holiday Marketing Tips for Retailers Using Video

Ho! Ho! Ho! ‘Tis I, Granta Claus! I recently interviewed Shop.org’s Head of Research, Fiona Swerdlow, to learn more about the annual Shop.org eHoliday Study.  Of note for VCC readers, this study contains some special insights on video! Below are some great video stats and trends from Shop.org alongside seven of my own video tips to help online retailers have a merry 2011 holiday.  Enjoy!…

Is interactive video here to stay? Ask my 4-year old.


Is interactive video here to stay?  Ask my 4-year old.

A good friend once told me that if I wanted to see what we’d all be doing with technology in 5 years,  I should spend a day observing the life of a typical 13-year-old girl. Well, I can do better than that. I’ll ask my 4-year-old daughter.

Without a doubt, millions of toddler parents would nod their heads in tacit acknowledgement when I say kids no longer wait until their teenage years to exploit the latest and greatest in technology. Here are just a few factoids about my 4-year old daughter that are sure to elicit a knowing smile (or …

Successful QR Code Video Promotions in Mobile Commerce


Successful QR Code Video Promotions in Mobile Commerce

After our last article on QR Codes in Video Commerce, some of our audience was inspired to share their own examples. Below are some great success stories on using QR Codes in Video Marketing, along with some of my own thoughts on what the extended possibilities of using QR codes as both a user and an entrepreneur could be.…

iPad 2 Preview – A Real Business Video Solution? (Part 2)


iPad 2 Preview – A Real Business Video Solution? (Part 2)

In our continuing review of the iPad 2 before its release on March 11, we will explore the device further to decide whether it’s a viable business video solution for companies that are serious about using video for content and marketing.…

iPad 2 Preview – A Business Video Solution?


iPad 2 Preview – A Business Video Solution?

The iPad 2 is coming out this week, and there’s a great deal of news and debate on what the new version has and what it doesn’t especially with its video functionality and new apps. Below, I’ve shared my own “preview review” on whether or not the iPad 2 can function as a good mobile business video studio – either as a standalone solution or to complement to your current business video activities.…

Verizon iPhone 4 Deal: A Boon for Video Commerce?


Verizon iPhone 4 Deal: A Boon for Video Commerce?

On February 10, Apple’s iPhone 4 will be on Verizon’s network and available to Verizon Wireless customers, prompting us to ask an important question: What impact will the iPhone’s availability on Verizon have on the development of the mobile video commerce space?…

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