Blog Posts in ' live video ':


How Live Video Can Alleviate Marketing’s Biggest Problems


How Live Video Can Alleviate Marketing’s Biggest Problems

When asked in a recent survey from Korn Ferry about what keeps them up at night, the Chief Marketing Officers polled found a common theme among their top concerns. Between staying in contact with their customers and keeping up to date on the latest technology trends, CMOs are struggling to keep an authentic connection with their audience.

The good news is that all of these issues can find a solution by incorporating live video into their marketing strategy. Below are the top 4 concerns found in the survey, and how live video can alleviate these pain points:

1) Creating Sustainable

Phase 2 – Exploring Different Types of Video Content


Phase 2 – Exploring Different Types of Video Content

Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.

 

Phase 2 -- Exploring Different Types of Video Content

To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.

Do

Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy

Omni-channel marketing can be an effective way of solidifying  your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …

Next Generation Video Strategy at the 2012 Video Commerce Summit


Next Generation Video Strategy at the 2012 Video Commerce Summit

Lonny Paul

I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…

One Cord Cutter Effect: A Level Playing Field


One Cord Cutter Effect: A Level Playing Field

First a bit of good news: Despite a spate of pre-wedding worry, the Internet didn’t collapse under the weight of Friday’s royal wedding.

But the mega-ballyhooed nuptials of Prince William and Kate Middleton did draw an impressive online viewing audience, with live streams available from most of the major media organizations, Livestream, Hulu and many other sites. The Royal Channel on YouTube, the official channel of the British Monarchy, was an enormously popular choice for online viewers, for both live and rebroadcast streams.

Exact stream numbers are difficult to pinpoint given the number of outlets that made the …

The Emergence of Social Video: Appointment Viewing Comes to the Web


The Emergence of Social Video: Appointment Viewing Comes to the Web

An interesting thing has happened to live television in the past year or so. It’s become social.

Using Twitter, and to a lesser degree, Facebook, traditional TV viewers have incorporated a “second screen” alongside their television sets, creating massive social events out of live TV specials such as the Oscars or Grammy Awards, the Super Bowl, popular weekly programs like American Idol, and even—in an odd DVR-era twist—commercials.

According to Twitter execs, during broadcasts of Fox TV’s huge hit series Glee, Twitter usage increases 30 times its normal average for the entire duration of the program. From personal …

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