Blog Posts in ' innovation ':


Phase 2 – Exploring Different Types of Video Content


Phase 2 – Exploring Different Types of Video Content

Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.

 

Phase 2 -- Exploring Different Types of Video Content

To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.

Do

Home Depot’s Blinds.com Increases Video Engagement 99% and Bolsters Revenue 92% With Liveclicker VideoCommerce Solution


Home Depot’s Blinds.com Increases Video Engagement 99% and Bolsters Revenue 92% With Liveclicker VideoCommerce Solution

Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, today announced that Blinds.com has realized significant gains using Liveclicker’s VideoCommerce solution. Over a one-year period, Blinds.com achieved a 99% increase in video engagement, a 92% increase in revenue and a 68% increase in orders.

In 2006, Blinds.com started using online videos to address concerns consumers had about measuring and installation. Over time, the company found it increasingly difficult to update and change video content due to the growing complexity of the site. Manual changes were becoming extremely time consuming for its design …

Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!


Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!

Team Liveclicker  is continuing  its trade show spree this week at ReelSEO’s Reel Summit in San Francisco, CA. Myself as well as Walt Mann, Liveclicker Co-Founder and CTO, will not only be exhibiting our VideoCommerce solution at the digital marketing event, but also participating in a video expert Q&A round table and a breakout session.

Today in the Hotel Nikko Ballroom at 5:00 PM, Walt and I alongside several other video industry leaders will be engaging in Reel Summit’s “Grill the Gurus” round table. This is an opportunity for summit attendees to network, share information, and learn about …

Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

Shoppable Video and the New Possible: 5 Examples


Shoppable Video and the New Possible: 5 Examples

The use of shoppable videos, the technology that allows viewers to engage directly with contextually relevant product info during video play, is now rapidly expanding, with brands like Target, Roots, Ralph Lauren, EBags and many others rolling out campaigns using the innovative shopping tool.

Advances in online video technology are clearly the primary driver behind the recent shoppable video growth spurt, but another encouraging factor is the growing recognition among marketers that a compelling story—the pulsing heartbeat of a company—is a required element of brand presentation today.

It used to be that brand-oriented video campaigns on television or online were …

If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy


If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy

Most businesses wouldn’t argue with the statement that video helps drive consumer engagement. It’s what the video content should consist of that usually sparks the debates. Just what exactly are consumers supposed to be engaging with in these videos? Well, to get right down to the ROI, we must first ask what it is that the business is selling… Products or services?

Historically, product videos have dominated the video commerce frontier. Not surprisingly, they are relatively easy to produce and have a clear cut purpose. Utilizing sight, sound and motion to virtually deliver the product experience, these videos are designed …

Transmedia and the Art of Brand Storytelling


Transmedia and the Art of Brand Storytelling


Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video. You can read part one here.

In my previous post, Are You Ready for the Transmedia Revolution?, we looked at the foundational elements of transmedia, a communication strategy that is quickly becoming the standard for storytellers of every kind.

As we discussed, with transmedia’s multi-platform outreach approach, people can engage with your story on a deeper level than any single platform allows, opening the door to a more immersive, collaborative experience. That’s because transmedia takes advantage of the …

Online video: just the latest e-commerce merit badge? Or something more?


Online video: just the latest e-commerce merit badge?  Or something more?

I believe that web video is going to play a key role in the future of commerce.  If you’re reading this, you probably do, too.

Like many believers in the power of video to sell, I pay close attention to video’s ability to enhance marketing & merch efforts, whether they be SEO, conversion, mobile, or social.  These areas are critical for any video commerce program given the constraints of today’s e-commerce industry.

The problem for retail executives – and the video commerce industry as a whole – is that focusing on the areas where video increments performance of existing channels …

Book Video: Not an Oxymoron Anymore


Book Video: Not an Oxymoron Anymore

There’s an ongoing discussion in the publishing business about the value of book trailers; the short, promotional videos often produced as part of the marketing campaign to support a book’s big release.

Even if you’re a big reader, it’s possible that you’ve never seen a book trailer before. Unlike their better-known cousins from Hollywood, there are no established forums or venues dedicated to the viewing and discussion of book trailers. No packed movie houses, no IMDB, Rotten Tomatoes or Apple trailer sites for books, no DVD releases to target a receptive viewing audience. Not in the book biz—at least not …

New look for Video-commerce.org


New look for Video-commerce.org

So much has changed in the 2 1/2 years since we kicked off the VCC blog.  Now, it’s our turn.  Based on the overwhelming feedback of our readers, we have updated the design and functionality of the blog to better serve our audience.  We hope you enjoy it.
Read on to learn more about the new and enhanced features!…

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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