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8 Best Practices for Boosting Video SEO


8 Best Practices for Boosting Video SEO

Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.

One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …

What is your Social ROI for Video Commerce?


What is your Social ROI for Video Commerce?

In a transformed business environment where social activity is given it’s own currency and value, retailers and e-commerce businesses today are understanding better that properly measuring the performance of a video campaigns requires more than just the single ratio of money to deem if it has been successful return on its investment. The Social Return on Investment, or “SROI,” is a relatively new value system that is helping companies better understand value goals that have been often overlooked before, and video is ripe with data for helping us achieve that.…

How Facebook Credits Can Be The Future of Social Video Commerce


How Facebook Credits Can Be The Future of Social Video Commerce

With Facebook recently making its own Credits the mandatory virtual currency earlier this month, and with it seeing more adoption amongst the bigger social gaming companies and brands with video ads, it’s time for e-commerce and video marketing professionals to tackle the next important question: When is this going to mature into a real opportunity for the rest of us? In this presentation and opinion piece, I explore a number of ways I think that can realistically happen.…

Facebook Credits Gaining Momentum in eCommerce: New Opportunities and Challenges for Retail Video


Facebook Credits Gaining Momentum in eCommerce: New Opportunities and Challenges for Retail Video

I interviewed Paul Verna, senior analyst for the digital intelligence and research agency, eMarketer, to talk about how Facebook credits can be a key strategy for retailers to reward customers, and turn “likes” into loyal fans.

 …

Social Video Optimization in eCommerce Today (and What To Look for in The Future!)


Social Video Optimization in eCommerce Today (and What To Look for in The Future!)

I’m going to be speaking at Mediabistro’s Social Media Optimization Conference (SMOC) on May 23-24 in San Francisco, and presenting on the subject of “social video optimization.” I thought it would make for a good opportunity to share here about the role of social video with eCommerce today, showcase how some successful companies are using video eCommerce to maximize performance and profits, and dole out some of my own tips for optimizing your social video program for the buying and selling of goods, services, and solutions over the Internet.…

Giant Social Media Red Flag: Is Your CMO Tuned Out?


Giant Social Media Red Flag: Is Your CMO Tuned Out?

Anyone committed to driving social and digital media innovation from inside the marketing machine of a midsize to large company understands well the pressures of proving the value of your efforts. Now, two new studies provide sharp insight into the CMO mindset that must be considered when plotting a course for growth, along with your own internal online video sales pitch.

Here’s the first bit of eye-popping news: According to a new survey by social business software company MindTouch, only 15 out of 143 Chief Marketing Officers and Chief Communication Officers (CCOs) in Fortune 100 companies have active Twitter accounts. …

Will Facebook Credits Revolutionize Social Video Commerce and Retail?


Will Facebook Credits Revolutionize Social Video Commerce and Retail?

Recently Facebook announced that their Facebook Credits virtual currency will be mandatory for buying virtual goods in many games and apps on the Facebook platform. Some marketers are predicting the next major step for Facebook will go beyond simple, social interactions to true social commerce – buying real products and services using Facebook Credits. In this article, we will explore live examples of using Facebook Credits with interactive product video.  We will also explore how real Facebook video shopping examples could be further enhanced by having virtual currency available to purchase their own products.…

Hauling for Dollars: Is Customer-Created Video Good for You?


Hauling for Dollars: Is Customer-Created Video Good for You?

 

We’ve talked plenty on this site about the importance of creating a smart online video strategy, one that complements and advances your specific brand message and provides a roadmap toward the right style of video for your company.

But what about the video that you can’t affect? In particular, the hundreds of thousands of customer-generated videos now freely posted on YouTube and other sites that dole out brand opinions and product reviews to millions of passionately interested viewers.

How do you go about making that part of your video strategy?

That’s the marketing challenge many retail brands now find …

Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution


Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution Grant Crowell interviews Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts – utilizing video to build conversations with their customers towards better customer service.

Facebook’s Video Solutions – Your Incredible E-Commerce Opportunity


Facebook’s Video Solutions – Your Incredible E-Commerce Opportunity

Facebook is turning into a virtual online mall of sorts” – TechCrunch

2010 has been an explosion for Facebook in the merchant space. So what is the link between the much improved e-commerce experience and activity on Facebook, with it’s new technology and social activity around video? Read on and find out……

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