San Jose, CA, December 10, 2014 — Liveclicker, Inc. (www.liveclicker.com), a global innovator in delivering rich customer experiences across the web and email, today unveiled new research in its “Exploring the Benefits of Real-Time Email: Driving Marketing Effectiveness” report, written by David Daniels of The Relevancy Group, LLC. The study analyzes consumer mobile email use and attitudes as well as marketers’ challenges with delivering accurate and relevant campaigns to enhance consumer engagement and increase revenues. The report also provides examples and a roadmap — based on business value and ease of implementation — for marketers to send …
Blog Posts in ' email marketing ':
Marketers Miss Opportunities to Maximize Consumer Engagement with Real-Time Email Marketing, According to The Relevancy Group and Liveclicker Research
December 10, 2014
Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing Cloud Connections 2014
September 23, 2014
Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for recipients based on the moment they open their email messages. The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections 2014 in Indianapolis.
RealTime Email’s powerful real-time targeting, testing and analytics capabilities enable ExactTarget clients to engage with consumers via highly focused, relevant email campaigns that drive clicks, conversions and revenues. It empowers marketers to personalize messages for …
September 19, 2014
I am pleased to announce that Liveclicker will, yet again, be sponsoring the ExactTarget Connections conference in Indianapolis, Indiana. Several team members including Co-Founder/CEO, Xavier Casanova, and Co-Founder/VP Market Development, Justin Foster, will be there promoting our latest email marketing innovation, RealTime Email.
At this year’s Connections, Justin will be teaming up with Sony Electronics’ Marketing Manager, Afsaneh Sadri, in an App Theater presentation. Together, they will discuss how Sony leverages real-time technology to deliver immersive experiences in email. This event will take place on Wednesday, September 24th at 5:30 p.m in the App Theater (Expo Hall).
During this …
March 13, 2014
Like you, we’re busy. At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.
A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas. Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:
- Does embedded video in email cause emails to break?
- What is the real advantage of using embedded video in email versus linking to
February 7, 2014
VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014. The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more. “Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …
January 10, 2014
This month, on January 22-24, VideoEmail by Liveclicker will be exhibiting at the 2014 Email Evolution Conference. The Miami based event brings together hundreds of industry leaders who are collectively shaping the future of email marketing. Showcasing new ideas in email & digital marketing, this dynamic event offers an immersive forum for cross-channel marketing attendees, speakers, sponsors and exhibitors to draw inspiration from one another and explore new technologies and techniques.
VideoEmail’s General Manager/Co-Founder, Justin Foster, and Sales Director, Dave Holland, will be attending the event and conducting demo sessions where you will be able to see real video-embedded …
April 26, 2012
I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.
In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.
INTERVIEW WITH JAMIE SALVATORI
Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?
Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a …
July 18, 2011
It appears at least one of my 2011 video commerce predictions may have come true. Microsoft has released HTML5 video support in Hotmail. Such a move, should it prove part of a broad-based rollout and not some kind of limited beta test (details on this are still sketchy), could dramatically alter the landscape for video in email almost overnight.
Prior to Hotmail’s support for HTML5 video, B2C retail email marketers could deliver HTML5 video in email only to iOS devices and a smattering of other fringe mail clients. For most marketers, this might only mean a 5% – 15% “true” …
January 13, 2011
I confess. There is no other topic in the online marketing world that both draws and repels me as much as “video email.”
Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel. Yet as much as I was enamored with the business value of email, seven years in the industry was too much for me. The pace of innovation made watching paint dry seem exciting by comparison. The vast majority of market participants rioted against “best practices” on an …
November 17, 2010
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.