Blog Posts in ' email marketing ':


Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  “Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

VideoEmail at the 2014 Email Evolution Conference


VideoEmail at the 2014 Email Evolution Conference

This month, on January 22-24, VideoEmail by Liveclicker will be exhibiting at the 2014 Email Evolution Conference. The Miami based event brings together hundreds of industry leaders who are collectively shaping the future of email marketing. Showcasing new ideas in email & digital marketing, this dynamic event offers an immersive forum for cross-channel marketing attendees, speakers, sponsors and exhibitors to draw inspiration from one another and explore new technologies and techniques.

VideoEmail’s General Manager/Co-Founder, Justin Foster, and Sales Director, Dave Holland, will be attending the event and conducting demo sessions where you will be able to see real video-embedded …

Why I Hate Boring Video: Interview with Vat19′s Jamie Salvatori


Why I Hate Boring Video: Interview with Vat19′s Jamie Salvatori

Jamie Salvatori, Vat19.com

I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.

In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.

Enjoy!

 

INTERVIEW WITH JAMIE SALVATORI

Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?

Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a …

Hotmail first major webmail client to support video in email via HTML5


Hotmail first major webmail client to support video in email via HTML5

It appears at least one of my 2011 video commerce predictions may have come true.  Microsoft has released HTML5 video support in Hotmail.  Such a move, should it prove part of a broad-based rollout and not some kind of limited beta test (details on this are still sketchy), could dramatically alter the landscape for video in email almost overnight.

Prior to Hotmail’s support for HTML5 video, B2C retail email marketers could deliver HTML5 video in email only to iOS devices and a smattering of other fringe mail clients.  For most marketers, this might only mean a 5% – 15% “true” …

2011 Video Email Marketing Guide


2011 Video Email Marketing Guide

I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.”

Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  Yet as much as I was enamored with the business value of email, seven years in the industry was too much for me.  The pace of innovation made watching paint dry seem exciting by comparison.  The vast majority of market participants rioted against “best practices” on an …

“Trusted Video” in email marketing: The Goodmail Interview


“Trusted Video” in email marketing: The Goodmail Interview Grant Crowell interviews Daniel Dreymann, Founder and CEO of the certified email solutions provider Goodmail, about their video technology products, CertifiedVideo and CertifiedVideo .GIF, which ensure delivery and playback of video at an expanding group of ISPs for 2010-2011 and beyond.

Consider HTML5 video email marketing for B2B audiences


Consider HTML5 video email marketing for B2B audiences

Today, there are only four ways email marketers can use video in email: static images linked to Flash videos on landing pages, animated .GIF/.PNG videos, HTML5 video, and Goodmail’s CertifiedVideo service.  B2C marketers could have a video email bonanza, with all major webmail clients supporting animated .GIF video (Gmail, Windows Live Mail, Yahoo Mail, etc).  And with the emergence of the iPhone and iPad, HTML5 video is increasingly accessible for B2C emailers.

But what of the B2B marketers among us?  To say that video in email was difficult to achieve in the past for B2B marketers could be …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members

  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member

Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

21965 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

18744 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

16004 Views

Popular Tags