With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality. Someone in the marketing department can just shoot it, right?
Just because they can, doesn’t mean they should. Here are 7 reasons why calling in the pros is worthwhile.
Reasons to hire a video production company
- Rising viewer expectations
According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch videos online each day, up 43% from 73.7 million