Omni-channel marketing can be an effective way of solidifying your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …
Blog Posts in ' brand video ':
May 9, 2014
September 7, 2012
A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons. One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two. However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …
May 31, 2012
You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video. Accusing Obama’s team of attempting to divert attention away from the sluggish economy, the video shines a spotlight on the economic pain being felt by American workers through testimonials from real people:
However you feel about Romney, you’ve got to admit that having your marketing message validated by regular folk direct-to-camera can positively impact your credibility and …
May 15, 2012
One way to show personality, and create a closer bond with customers on your corporate website or blog is to create a web video series. By providing your audience with a regular schedule of video content, you can keep them coming back for more and maintain their interest over the long haul.
Here are a few tips for preparing a web video series.
guidelines for creating a web video series
- Find the right theme
As the first step towards creating a video series, your theme should fit your audience and your business. Some possibilities include how-to videos, tips and tricks
February 14, 2012
Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or ‘behind-the-scenes’ video.
Opening up about your company culture and the processes behind your products is a good way to gain, or retain, consumer trust in this age of Radical Transparency. Rather than simply trading on an idea of what you stand for and living in fear of being found out, …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.