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Consider HTML5 video email marketing for B2B audiences

Posted by

Justin Foster

October 28, 2010

Consider HTML5 video email marketing for B2B audiences

Today, there are only four ways email marketers can use video in email: static images linked to Flash videos on landing pages, animated .GIF/.PNG videos, HTML5 video, and Goodmail’s CertifiedVideo service. B2C marketers could have a video email bonanza, with all major webmail clients supporting animated .GIF video (Gmail, Windows Live Mail, Yahoo Mail, etc). And with the emergence of the iPhone and iPad, HTML5 video is increasingly accessible for B2C emailers.

But what of the B2B marketers among us? To say that video in email was difficult to achieve in the past for B2B marketers could be …

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