I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.

I interviewed a major retail company’s director of digital and video content to learn what mass merchants are looking for today when hiring a video production specialist. Read on to find out how hiring the right set of video production skills help a $1-plus billion, multi-channel merchant maintain its leadership position in the video commerce industry.

Grant Crowell interviews Deborah Lewis, Director of Creative and Rich Media for Overstock.com, and one of the panelists of “Lessons Learned and Best Practices in Automating Video Production” at the 2010 Video Commerce Summit in Seattle. Deborah talks about Overstock’s online production techniques and production process, how they went about choosing an automated video technology provider, and some tips on how you can be successful with your own automated video production.