I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…
Blog Posts in ' automated video ':
November 2, 2012
January 26, 2012
I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…
February 8, 2011
I interviewed a major retail company’s director of digital and video content to learn what mass merchants are looking for today when hiring a video production specialist. Read on to find out how hiring the right set of video production skills help a $1-plus billion, multi-channel merchant maintain its leadership position in the video commerce industry.…
September 8, 2010
Grant Crowell interviews Deborah Lewis, Director of Creative and Rich Media for Overstock.com, and one of the panelists of “Lessons Learned and Best Practices in Automating Video Production” at the 2010 Video Commerce Summit in Seattle. Deborah talks about Overstock’s online production techniques and production process, how they went about choosing an automated video technology provider, and some tips on how you can be successful with your own automated video production.
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.