Blog Posts in ' automated video ':


How Live Video Can Alleviate Marketing’s Biggest Problems


How Live Video Can Alleviate Marketing’s Biggest Problems

When asked in a recent survey from Korn Ferry about what keeps them up at night, the Chief Marketing Officers polled found a common theme among their top concerns. Between staying in contact with their customers and keeping up to date on the latest technology trends, CMOs are struggling to keep an authentic connection with their audience.

The good news is that all of these issues can find a solution by incorporating live video into their marketing strategy. Below are the top 4 concerns found in the survey, and how live video can alleviate these pain points:

1) Creating Sustainable

Phase 2 – Exploring Different Types of Video Content


Phase 2 – Exploring Different Types of Video Content

Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.

 

Phase 2 -- Exploring Different Types of Video Content

To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.

Do

Webinar: VideoCommerce 101 – Easy Video Publishing


Webinar: VideoCommerce 101 – Easy Video Publishing

On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing.  In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.

Our three step video publishing wizard  consolidates the publishing process into a single …

eTail East 2013: A few thoughts


eTail East 2013: A few thoughts

Back to California after a good trip to Philadelphia for eTail East 2013 – two things are sort of stuck in my mind from my conversations with retailers this week.

First, revenue attribution issues are coming to the e-commerce video industry. As consumers watch more and more video content before making their purchasing decision, how do we attribute revenue to each of the videos? Liveclicker uses a relatively straightforward model for this, but after talking to our friends at MediaMath I realize there might be other algorithms to explore.

Second, people’s reactions to our new Product Video app (MobileStudio) ranging …

Next Generation Video Strategy at the 2012 Video Commerce Summit


Next Generation Video Strategy at the 2012 Video Commerce Summit

Lonny Paul

I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…

Online Video – A Strategic Conversion Enhancement for Retailers


Online Video – A Strategic Conversion Enhancement for Retailers

Scot Wingo

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…

What Mass Merchants Look for in a Video Producer


What Mass Merchants Look for in a Video Producer

I interviewed a major retail company’s director of digital and video content to learn what mass merchants are looking for today when hiring a video production specialist. Read on to find out how hiring the right set of video production skills help a $1-plus billion, multi-channel merchant maintain its leadership position in the video commerce industry.…

Large, fast, and low-cost automated video for e-commerce


Large, fast, and low-cost automated video for e-commerce Grant Crowell interviews Deborah Lewis, Director of Creative and Rich Media for Overstock.com, and one of the panelists of “Lessons Learned and Best Practices in Automating Video Production” at the 2010 Video Commerce Summit in Seattle. Deborah talks about Overstock’s online production techniques and production process, how they went about choosing an automated video technology provider, and some tips on how you can be successful with your own automated video production.

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