This year REELSEO is attending the IRCE in Chicago. The VCC is assisting REELSEO in identifying any retailers that may be interested in being interviewed for an upcoming article on online video in e-commerce. If you or one of your teammates is attending the Internet Retailer conference and is interested in an interview opportunity, please drop me an email at justin [at] video [dash] commerce [dot] org.…
Blog Posts by ' Justin Foster ':
June 7, 2010
June 4, 2010
This week I co-presented a webinar on HTML5 video in e-commerce with Walt Mann, Founder/CTO of Liveclicker. The material is very best practices focused so I thought it worthy of posting up on the VCC blog. You can listen to the audio by downloading the HTML5 video webinar material, or you can thumb through the slides on Slideshare.HTML5 Video in E-commerce
The webinar covered:
- Overview of what HTML5 video is
- HTML5 video adoption curves
- Browsers and devices that support HTML5 video (and those that don’t)
- The state of HTML5 video codecs (OGG Theora, H.264, …
May 4, 2010
If for some reason you were living on a remote uninhabited island for the last week, you probably didn’t hear about Steve Jobs’ blog post highlighting Apple’s position on why it’s not planning to support Flash on the iPhone or iPad anytime soon. Otherwise, you’ve probably at least heard of Apple’s position if you didn’t read the post in its entirety. For the sake of brevity, I’ll provide the short version:
- Apple has no plans to support Flash on the iPhone or iPad.
As an online retailer, why should you care? For starters, over 1 million iPads have already …
March 10, 2010
YouTube’s announcement last week that it would begin supporting automated video captioning caused a lot of excitement in the video commerce and video SEO worlds. Then the balloon popped.
Automating speech-to-text has long been a goal of those seeking to make video more search engine friendly. Unfortunately, the YouTube technology isn’t ready for prime time. Google says the technology is in “beta,” but applying that moniker might be going a little far. The technology is so bad it’s almost embarrassing. I’d go into details, but in this case, a video’s worth a thousand words.
1. Click on then hover your …
March 3, 2010
For some time we’ve touted the merits of video distribution in video commerce. I believe video distribution is more important now than ever for e-commerce merchants. Unfortunately, I also think most online retailers misunderstand video distribution and therefore are at risk of implementing poor video distribution strategies.
Why distribute e-commerce video?
Video distribution is important because it enables retailers to multiply the effectiveness of video assets without additional investment in video production. I often tell e-commerce merchants, “a video on the product page and the product page alone is a terrible waste of revenue potential.”
Over the last year and …
March 2, 2010
Previously, Gmail users could view Youtube videos in their webmail client, but only when Youtube previews were enabled via the Labs tab available under the Settings menu in Gmail. In other words, very few Gmail users actually took advantage of this functionality. Now, Google has rolled Youtube previews out across all Gmail subscribers. All that is required to view video in Gmail is to include a Youtube link. There are …
February 18, 2010
Last year at eTail West the Video Commerce Consortium hosted a small gathering at eTail. We’re doing the same this year. For anyone interested in attending, please send an email to justin [at] video [dash] commerce [dot] org so we are able to get an accurate headcount for the event.
When: Tues Feb 23
Where: Oasis Bar and Grille next to the JW Marriott (Palm Springs) pool
Time: 7:00PM (about an hour into the eTail 2010 opening reception)
Info: Call 253-988-3183 for more information
Who: Last year we had VP E-Commerce Borders, Founder eBags, Video Leader @ OnlineShoes.com,
Founder Certona, …
February 16, 2010
There’s been a lot of buzz going on in the blogosphere and over Twitter about the future of HTML5 recently. For those who don’t know, HTML5 is the “next” standard for HTML. The reason you need to care about HTML5 is because HTML5’s success (or failure) is going to have a dramatic impact on the future of web video and video commerce in particular.
HTML5 video is unique because it is delivered directly through the web browser, without a plugin. Because HTML5 support will be included natively in web browsers, it may become a formidable competitor to Adobe’s Flash technology, …
January 29, 2010
FULL VIDEO TRANSCRIPT:
Justin Foster: Welcome everybody, thank you for joining us at Video Commerce “The Quiet Revolution in Online Video”. I see a couple of familiar faces out here in the audience, thanks for making some time for us here. We’ve really got an all star panel so I am going to try and keep my remarks as brief as I can.
My name is Justin Foster I am the founder of a group called the Video Commerce Consortium, It is a group of about 500 online retailers, eCommerce people, online advertisers who are dedicated to advancing the …
December 28, 2009
Interactive video holds a lot of promise for video commerce. Whether it’s text overlays in YouTube promoted videos, hotspots and “clickable video,” in-video shopping, integrated product thumbnails, descriptions, ratings, reviews, sharing, and beyond, the potential for interactive video in e-commerce is almost limitless. I’ve spoken at length about interactive video in previous posts, but in this post I wanted to share some high level ideas and examples of ways retailers drive shopping behavior using interactive techniques. Before we get to the good stuff, a word of warning is needed: Interactive video is not a panacea that by itself magically makes …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.