Dear VCC readers,

For nearly four years, the blog at Video-Commerce.org has been dedicated to bringing you the latest video commerce best practices and industry developments.  We’ve hired bloggers and blogged ourselves to make sure that the content posted here remains fresh and up to date.   As some of you may know, this blog is funded entirely by my company, Liveclicker.   In addition to this blog, Liveclicker also runs a separate blog at VideoRetailer.org.  VideoRetailer.org is a video commerce blog, but it’s more centered on Liveclicker while this blog remained a general industry resource.  Recently, we’ve decided that it’s no …

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…

I recently had the opportunity to interview Linda Bustos, Director of Research for enterprise e-commerce solutions provider, Elastic Path.  Linda is the author of the number #1 subscribed e-commerce blog, Get Elastic, and provides conversion optimization consulting to some of the web’s largest technology companies.   In the interview, Linda shares best practices and tips for using videos on retail websites, in email, and on mobile devices.

Enjoy!…

Going to the Shop.org Annual Summit? Meet up with the web’s leading video commerce luminaries from the VCC.

Event info:

When: Sept 28, 2010, 5:45PM
Where: Gaylord Texan Resort (Dallas), Pool Bar & Grille
Who: Intimate crowd of the web’s leading video commerce pioneers, “A” List
Contact: justin [at] video [dash] commerce [dot] org or 253-988-3183

This will be a “chill” event not to miss – possibly your highlight of the entire Shop.org experience.

Until next time… Happy selling!

Justin…

I’ve just returned from the 2010 Video Commerce Summit hosted by my company, Liveclicker. This is the second time the summit was held in Seattle, WA.  In all, the summit was 2X the size of last year’s with 75 onsite attendees from many of the top e-commerce sites including Amazon.com, Bed Bath & Beyond, Zappos, Microsoft, Costco, Nordstrom, REI, Overstock.com, and over 20 others.  REELSEO was onsite for videography.  Throughout this week we’ll see interviews on REELSEO.com highlighting learnings from the speakers and attendees.

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Jimmy Healey from Onlineshoes.com addresses the audience during his presentation, “The Marriage of Online Video and

Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I’ll add). After playing with the phone now for half a day, I’m more convinced than ever that this phone is going to have a meaningful impact on the online video world.  Here are just a few initial predictions:

• More people are going to want to watch video on their phones because of this phone. Watching video on the iPhone 4 is actually pleasant.  While video on the older iPhones was a

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About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western.  Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort.  Robert shared examples for both Sears and IBM.  Finally, Jason closed the panel by highlighting the results of PFI Western’s multi-channel video commerce strategy.  Questions ensued – please enjoy:

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This year REELSEO is attending the IRCE in Chicago.  The VCC is assisting REELSEO in identifying any retailers that may be interested in being interviewed for an upcoming article on online video in e-commerce.  If you or one of your teammates is attending the Internet Retailer conference and is interested in an interview opportunity, please drop me an email at justin [at] video [dash] commerce [dot] org.…

This week I co-presented a webinar on HTML5 video in e-commerce with Walt Mann, Founder/CTO of Liveclicker. The material is very best practices focused so I thought it worthy of posting up on the VCC blog.  You can listen to the audio by downloading the HTML5 video webinar material, or you can thumb through the slides on Slideshare.

HTML5 Video in E-commerce

The webinar covered:

- Overview of what HTML5 video is

- HTML5 video adoption curves

- Browsers and devices that support HTML5 video (and those that don’t)

- The state of HTML5 video codecs (OGG Theora, H.264, …

If for some reason you were living on a remote uninhabited island for the last week, you probably didn’t hear about Steve Jobs’ blog post highlighting Apple’s position on why it’s not planning to support Flash on the iPhone or iPad anytime soon.  Otherwise, you’ve probably at least heard of Apple’s position if you didn’t read the post in its entirety.  For the sake of brevity, I’ll provide the short version:

1. Apple has no plans to support Flash on the iPhone or iPad.
2. Ever.

As an online retailer, why should you care?  For starters, over 1 million iPads have already …