PART 1: Video Commerce: Don’t Forget the Commerce Part!
Using online video to drive site conversion.
E-commerce video, when done correctly and approached strategically, can and does boost on-site product conversion rates. Leading online retailers like Circuit City, QVC, Ebags, ShopNBC, Tiger Direct, and HSN already know this. These retailers use video to educate the consumer and tip the mind of the buyer toward purchasing, while they also remain careful not to erode the number of coveted transactions through sloppy user experiences.
Videos on Product Pages:
In general, videos placed on product pages boost conversion rates more than videos placed …