Blog Posts by ' Justin Foster ':


Bringing the Small Screen to Email


Bringing the Small Screen to Email

As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel. Unfortunately, deliverability and rendering problems have long banished video from the inbox — until now. For the first time ever, embedded video in email is a reality for senders that approach the subject carefully and use the right set of technologies.

One need look no further than the success of late TV pitchman Billy Mays or the massive scale of shop-from home TV networks QVC or HSN to see that persuasive …

Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

17 days to go until the Video Commerce Summit is here


17 days to go until the Video Commerce Summit is here

We have been insanely busy at Liveclicker prepping for the 2012 Video Commerce Summit. In case you haven’t heard about this event (if you read this blog, then that’s unlikely), the Video Commerce Summit is the industry’s largest event dedicated to advancing video commerce and video marketing.   There are only a handful of slots left for the August 9/10 event in San Francisco and the show should again sell out – perhaps as soon as this week.  If you have not already registered, you can use a special discount code for VCC readers.  Type “VCCSAVE100″ to save $100 off the …

Announcing the 2012 Video Commerce Summit


Announcing the 2012 Video Commerce Summit

I am super pumped to announce to our VCC readers that the 2012 Video Commerce Summit is coming to San Francisco this August 9th and 10th! The event, hosted by my company, Liveclicker, is now in its fourth year and promises to be bigger and better than ever for 2012. In fact, it’s the single largest event in the Universe dedicated to advancing video commerce. If you’re at all involved with, interested in, leading the charge for, or tweaking video commerce for your organization or for your clients, you need to be at this show.

This year, we have …

Design your video email A/B splits the right way: HTML5 video’s dirty little secret


Design your video email A/B splits the right way: HTML5 video’s dirty little secret

Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …

The Future of Personalization and E-Commerce Video


The Future of Personalization and E-Commerce Video

Meyar Sheik

Hello VCC readers!  A couple weeks ago, I had the opportunity to interview Meyar Sheik, CEO and Co-Founder of leading product recommendation and personalization provider, Certona.  Meyar’s company focuses on personalization for retail and brand web sites, and Certona is doing some interesting things with personalized video.  In the interview, Meyar shares his thoughts on personalization, personalization with video, and some general opportunities he sees in the video commerce industry moving forward.

Enjoy!…

ROI of video commerce platforms, part IV (cost savings)


ROI of video commerce platforms, part IV (cost savings)

In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).

In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …

Hotmail first major webmail client to support video in email via HTML5


Hotmail first major webmail client to support video in email via HTML5

It appears at least one of my 2011 video commerce predictions may have come true.  Microsoft has released HTML5 video support in Hotmail.  Such a move, should it prove part of a broad-based rollout and not some kind of limited beta test (details on this are still sketchy), could dramatically alter the landscape for video in email almost overnight.

Prior to Hotmail’s support for HTML5 video, B2C retail email marketers could deliver HTML5 video in email only to iOS devices and a smattering of other fringe mail clients.  For most marketers, this might only mean a 5% – 15% “true” …

Online video: just the latest e-commerce merit badge? Or something more?


Online video: just the latest e-commerce merit badge?  Or something more?

I believe that web video is going to play a key role in the future of commerce.  If you’re reading this, you probably do, too.

Like many believers in the power of video to sell, I pay close attention to video’s ability to enhance marketing & merch efforts, whether they be SEO, conversion, mobile, or social.  These areas are critical for any video commerce program given the constraints of today’s e-commerce industry.

The problem for retail executives – and the video commerce industry as a whole – is that focusing on the areas where video increments performance of existing channels …

YouTube to headline 2011 Video Commerce Summit


YouTube to headline 2011 Video Commerce Summit

With just a shade under 45 days remaining until the 2011 Video Commerce Summit kicks off, I have some exciting news to share with our VCC readers.  YouTube has accepted an invitation to headline the event.

YouTube will speak to a topic that directly impacts retailers: the evolution of video from a media associated with TV, to one that is increasingly consumed across channels and in non-traditional contexts (e.g. shopping).

From my vantage point, YouTube’s acceptance of the headliner role is the ‘icing on the cake’ for what is poised to be the largest video commerce summit ever – with …

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