With just a shade under 45 days remaining until the 2011 Video Commerce Summit kicks off, I have some exciting news to share with our VCC readers. YouTube has accepted an invitation to headline the event.
YouTube will speak to a topic that directly impacts retailers: the evolution of video from a media associated with TV, to one that is increasingly consumed across channels and in non-traditional contexts (e.g. shopping).
From my vantage point, YouTube’s acceptance of the headliner role is the ‘icing on the cake’ for what is poised to be the largest video commerce summit ever – with an expected doubling of the 2010 attendance. Sessions cover the hottest topics in video commerce, from, “What’s Working Now with Video” to “Video Content Strategies of Multi-channel Powerhouses” and “Creating Video Studios that Scale.” VCC partner REELSEO will deliver a presentation on how video marketing is evolving beyond video SEO. I am especially looking forward to the panel discussion on “Assessing the Strengths of Different Product Video Formats.”
Here are just a few of the participants planning to attend this year’s summit:
There are still 43 days left to register for the 2011 Video Commerce Summit, so whether your company is leading the pack with video, seeking insight on how to evolve the program, or just getting started, there is still time to participate in the year’s largest event devoted to video commerce.
Until next time,