Is posting product videos up on YouTube complimentary or counterproductive to their own business goals? ReelSEO’s Mark Robertson shares his thoughts about the “YouTube cannibalization theory,” and offers some valuable tips for “hosted and posted” video strategies.

We recently interviewed Dr. BJ Fogg, Experimental Psychologist and Director of Stanford University’s Persuasive Technology Lab, on what “persuasion tips” he has to share on doing effective video in e-commerce. BJ also share’s his opinions on what’s wrong with how many businesses today are doing video, and how creative professionals need to get off the “viral video craze” and develop a much better foundation with understanding human psychology. This, according to BJ, “Is where effective persuasive technologies come into play.”