Video-Commerce.org » Video: StreamingMedia East Panel on Video Commerce

Video: StreamingMedia East Panel on Video Commerce

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Justin Foster

June 14, 2010

About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western. Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort. Robert shared examples for both Sears and IBM. Finally, Jason closed the panel by highlighting the results of PFI Western’s multi-channel video commerce strategy. Questions ensued – please enjoy:

About the Author - Justin Foster

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I am the Founder of the Video Commerce Consortium. The Video Commerce Consortium is a professional organization and community of e-commerce professionals, online marketers, and technologists who come together to learn about and advance the use of video in e-commerce.

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About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.