My apologies to our readers for the scant number of posts over the last several weeks, and to our commenters who have had comments sitting in queue for some time. I’ve been traveling recently and otherwise just busy with Q4 madness. I know you all can relate 
As promised, below is PFI Western’s Presentation from Streaming Media West:
General Takeaways from this presentation:
- PFI Western has proven that it doesn’t take a huge budget to blow out video commerce across marketing channels. They cover almost all costs with co-op and advertising dollars. All infrastructure developed by 2 people with no budget.
- The company chose an innovative approach, starting with television by buying airtime on a cable TV network and featuring products in a QVC/HSN style broadcast, then repurposed that content for the web. 100% self-produced content.
- 500 pieces of unique video content. Over 55 half-hour television shows online.
- 50% increase in conversion rates. 27% reduction in returns.
- 25% of daily site visitors now watching video.
- Increase in average order value, longer average time on site, increase in return visits.
Need I say more? Well, maybe… interested in knowing how PFI Western achieves these results:
- Employ multi-channel video strategy (TV, video commerce site, in-store displays, product pages, landing pages, syndication to video sharing sites, syndication to social networks, email campaigns (2-3X clickthrough rates), RSS feeds, mobile, podcasts)
- Strong SEO results - often ranking 9 of the top 10 video results in Google, randing over 90% of first page video results in Bing and Yahoo
On another note, it was a pleasure getting to know Jason Arend, the brains behind PFI Western’s video commerce operation. The amount of work his team has done (and the results they’ve managed to achieve) put most “Top 50″ retailers to shame. The industry is fortunate to have retailers like PFI Western to blaze the trail and prove the potential of video in e-commerce. Nice work, guys.
Until next time -
Happy Selling!
