Interactive video holds a lot of promise for video commerce.  Whether it’s text overlays in YouTube promoted videos, hotspots and “clickable video,” in-video shopping,  integrated product thumbnails, descriptions, ratings, reviews, sharing, and beyond, the potential for interactive video in e-commerce is almost limitless. I’ve spoken at length about interactive video in previous posts, but in this post I wanted to share some high level ideas and examples of ways retailers drive shopping behavior using interactive techniques. Before we get to the good stuff, a word of warning is needed: Interactive video is not a panacea that by itself…

My apologies to our readers for the scant number of posts over the last several weeks, and to our commenters who have had comments sitting in queue for some time.  I’ve been traveling recently and otherwise just busy with Q4 madness.  I know you all can relate  As promised, below is PFI Western’s Presentation from Streaming Media West:

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General Takeaways from this presentation:

- PFI Western has proven that it doesn’t take a huge budget to blow out video commerce across marketing channels.  They cover almost all costs with…