The Video Commerce Consortium has just released a new whitepaper, “Creating E-Commerce Videos That Sell,” downloadable here. Included in the whitepaper:
- Conceptual Framework for Creating Videos that Sell
- Understanding Motivation, Simplicity, and Triggers
- Producing E-Commerce Videos that Get Results
- Conceptual Storyboarding Approaches
- Benefits and Drawbacks of Various Video Production Methods in E-Commerce
- Product Video ROI Calculator
- Selecting the Right Video Production Equipment
- Filming and Post-Production for E-Commerce Video
- Common Video Production Questions Asked and Answered
- Placing Videos on Product Detail Pages for Maximum Results
- Product Detail Page Implementation Results
- Results (10 examples – some are recycled from earlier papers)
Let me know what you think as usual. No feedback is too harsh!
Happy Selling!
Justin
