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Creating E-Commerce Videos That Sell

The Video Commerce Consortium has just released a new whitepaper, “Creating E-Commerce Videos That Sell,” downloadable here. Included in the whitepaper:

- Conceptual Framework for Creating Videos that Sell
- Understanding Motivation, Simplicity, and Triggers
- Producing E-Commerce Videos that Get Results
- Conceptual Storyboarding Approaches
- Benefits and Drawbacks of Various Video Production Methods in E-Commerce
- Product Video ROI Calculator
- Selecting the Right Video Production Equipment
- Filming and Post-Production for E-Commerce Video
- Common Video Production Questions Asked and Answered
- Placing Videos on Product Detail Pages for Maximum Results
- Product Detail Page Implementation Results
- Results (10 examples - some are recycled from earlier papers)

Let me know what you think as usual. No feedback is too harsh!

Happy Selling!

Justin

2 Responses

  1. twive! Says:

    Pflichtlektüre für Shopbetreiber: “Creating Videos that sell”…

    Nachdem es beim Video Commerce Consortium in den vergangenen Wochen ein wenig ruhiger zuging, ist der aktuelle Beitrag von Justin Foster wieder einmal ein echter Knaller geworden: “Some Retailers view Videos as an entertainment medium. Others see it a…

  2. Networking is Karma Says:

    [...] a recent discussion with Justin Foster on the topic, I have come to conclude that, in fact, networking is Karma. With further research I [...]

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