The Video Commerce Consortium has just released a new whitepaper, “Creating E-Commerce Videos That Sell,” downloadable here. Included in the whitepaper:

- Conceptual Framework for Creating Videos that Sell
- Understanding Motivation, Simplicity, and Triggers
- Producing E-Commerce Videos that Get Results
- Conceptual Storyboarding Approaches
- Benefits and Drawbacks of Various Video Production Methods in E-Commerce
- Product Video ROI Calculator
- Selecting the Right Video Production Equipment
- Filming and Post-Production for E-Commerce Video
- Common Video Production Questions Asked and Answered
- Placing Videos on…

If there’s one thing I think we can all agree on, it’s that online retailers and product manufacturers want to sell more stuff. So it stands to reason that retailers and manufacturers would do all they can to put video on their sites, right? If only that was the case!

We all believe video increases sales conversion rates. Yet adoption lags. In a September post, Justin suggested the lag is due to a lack of leadership. While that may be the case, I think there are number of factors in play. The one that has…