I am embarking on a project for the VCC – a new whitepaper/research paper focused on the state of retail video in 2009. The focus is on video content as opposed to placement or channel – e.g. what video content “works,” and what doesn’t. In addition, we’ll mostly focus on on-site video as opposed to syndicated video or channel-specific uses of video in e-commerce.
If you’d be willing to contribute to the report by interviewing with me for 15 – 20 minutes, I’d like to learn about what’s working for you, what’s not, etc. You and your company can remain anonymous in the final published paper if you wish. Please drop me a line at justin [at] video [dash] commerce [d o t] org if you’re interested in participating in this project. Ideally, I’d like to interview at least twenty-five “Top 500″ retailers for the paper prior to its eventual publication – a task I’m sure will be no small feat.