We’re pleased to announce the launch of CommerceVideos.com, a new blog dedicated to profiling the video shopping experiences of leading online retailers.  The blog launched without much fanfare on May 27, 2009.  As opposed to the Video Commerce Consortium blog here at www.video-commerce.org, which is dedicated to video commerce thought leadership, inquiry, and video commerce best practices, or VideoRetailer.org, which is concerned primarily with video commerce industry developments and insights, CommerceVideos.com is concerned only with reviewing and critiquing how different online retailers are implementing video.  Already, three different online retailers have been profiled:

When I joined FansEdge in late 2007, I knew I had a steep learning curve ahead of me. Sure, I knew my way around video production and had plenty of experience, but the professional world was a spooky place full of cubicles, new lingo, and, *gulp* -  ties! What I quickly found out was that video production was just as new and spooky to my new partners because it was an unknown. So, since my first day, a very important part of my job has been to educate those around me in the video production process with…

There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video?  The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.

If the idea sounds just…