Video-Commerce.org » VCC Radio Interview: Rob Hughes from Brewster Inc.

VCC Radio Interview: Rob Hughes from Brewster Inc.

Posted by

Justin Foster

May 11, 2009

Last Thursday, I had the great pleasure of interviewing Rob Hughes from Brewster Inc., which operates VacationsCanada.tv among other properties.

Although VacationsCanada.tv isn’t a typical ‘durable goods’ retail site because it exists in the travel vertical, the model Rob and the team at Brewster Inc. have developed around video commerce is not only innovative; it could apply to a wide spectrum of e-commerce business models. For example, they’ve figured out the following:

- How to maintain a single brand voice across their suppliers and product videos
- How to help fund their video production efforts by working with partners
- How to incorporate SEO techniques into their video presence to drive awareness
- How to incorporate interactivity into the video viewing experience

They’re also a very metrics-driven organization and have demonstrated that ‘video works.’ I found Rob’s opinions and analysis of what makes video commerce tick quite insightful. Enjoy, and as always -

Happy Selling!

About the Author - Justin Foster

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I am the Founder of the Video Commerce Consortium and Co-Founder/VP market Dev of Liveclicker, a video commerce solutions provider. The Video Commerce Consortium is a professional organization and community of e-commerce professionals, online marketers, and technologists who come together to learn about and advance the use of video in e-commerce.

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About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.