I normally don’t post such short posts, but wanted to share this tweet from eBags co-founder Peter Cobb that just popped up on my feed:
Happy Selling!
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June 4th, 2009 at 1:23 pm
Its great to see that retailers are using video email. I wonder what the product was featured as well as the price of the product to see if that may have had an impact to the increase into email sales in addition to the video. I wonder if any testing was done with email with video and without for the same offer. Any thoughts?
June 9th, 2009 at 10:07 pm
Hi Mig,
Surprisingly, it wasn’t even a product featured in the email. The video GIF actually was a shot of an eBags employee handing an award to the person that bought the 10,000,000th bag eBags sold. It seems like simply having the video in the email, even one that wasn’t featuring a product, helped performance of the campaign.
JF
June 11th, 2009 at 10:32 pm
[...] in across popular email clients represents an opportunity to increase email marketing campaign results and Goodmail’s CertifiedVideo service now allows delivery of full motion video with audio to [...]