I normally don’t post such short posts, but wanted to share this tweet from eBags co-founder Peter Cobb that just popped up on my feed:

Happy Selling!

In my previous post regarding Product Video ROI I spoke to the need for video to be accompanied by a plan to drive traffic to that video – page views by far have the strongest impact on positive video ROI. We often speak of the ‘conversion lift’ video provides, but let’s not forget we’re talking about converting visitors to customers. ‘Visitors’ are the foundation of that equation. Video may lift your average conversion an astounding 200%, but 200% of nothing is nothing.  In order to have your video contribute to the bottom line, you need eyeballs on…

In a report finding that I didn’t find too surprising, David Daniels from Forrester Research unveiled a stat every email marketer will want to take note of: incorporating video into email marketing campaigns can increase clickthrough as much as 2X – 3X. Not since the advent of HTML email support can I recall a single innovation able to drive campaign response so broadly in email, aside from list segmentation and message personalization, which of course remain key drivers in overall email marketing success.

This February, I delivered a presentation on video…

Last Thursday, I had the great pleasure of interviewing Rob Hughes from Brewster Inc., which operates VacationsCanada.tv among other properties.

Although VacationsCanada.tv isn’t a typical ‘durable goods’ retail site because it exists in the travel vertical, the model Rob and the team at Brewster Inc. have developed around video commerce is not only innovative; it could apply to a wide spectrum of e-commerce business models.  For example, they’ve figured out the following:

- How to maintain a single brand voice across their suppliers and product videos
- How to help…

Thanks to Jeff Molander, CEO of Molander & Associates for publishing this video interview earlier today with Gordon Magee, Internet Marketing & Analysis Manager at Drs. Foster & Smith.  The section regarding Drs. Foster & Smith’s use of video is 10 minutes, 45 seconds into the video, so you might want to fast forward to view the video commerce section.  Also, thanks to Kristi Treder, Affiliate Marketing Specialist at 4imprint.com for pointing out this video to us.

Happy Selling!

How many times have you heard someone say “The internet is not like television” or, conversely, “Television is not like the internet”? The line between the two is starting to blur, but I think it is much too soon to really know what the final fusion will be like. In the meantime, we have to decide how to stylize our ecommerce videos for use on the internet using what we know from producing for television.

We all grew up watching television and are therefore used to seeing commercials. We all have also seen, at some time…