Last Friday, Alan Talanoa, Director of Web Operations for GolfDiscount.com sat down with us for the second interview in the ongoing VCC Radio Interview series.  Among the topics we discussed:

- The role of the product page in the company’s video commerce strategy

- The blend of manufacturer v. self-produced video used at GolfDiscount.com

- The biggest opportunities for video syndication and growth from the product page

- The amount of investment needed to create video content

- How GolfDiscount.com’s customers have reacted to the video on the site

I hope you enjoy listening to the interview as much as I enjoyed conducting it.

Happy Selling!