Video-Commerce.org » VCC Radio Interview: Alan Talanoa from GolfDiscount.com

VCC Radio Interview: Alan Talanoa from GolfDiscount.com

Posted by

Justin Foster

April 28, 2009

Last Friday, Alan Talanoa, Director of Web Operations for GolfDiscount.com sat down with us for the second interview in the ongoing VCC Radio Interview series. Among the topics we discussed:

- The role of the product page in the company’s video commerce strategy

- The blend of manufacturer v. self-produced video used at GolfDiscount.com

- The biggest opportunities for video syndication and growth from the product page

- The amount of investment needed to create video content

- How GolfDiscount.com’s customers have reacted to the video on the site

I hope you enjoy listening to the interview as much as I enjoyed conducting it.

Happy Selling!

About the Author - Justin Foster

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I am the Founder of the Video Commerce Consortium. The Video Commerce Consortium is a professional organization and community of e-commerce professionals, online marketers, and technologists who come together to learn about and advance the use of video in e-commerce.

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About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.