Video-Commerce.org » Video commerce pioneer shares the story of ShopNBC.tv and video on ShopNBC.com

Video commerce pioneer shares the story of ShopNBC.tv and video on ShopNBC.com

Posted by

Justin Foster

March 2, 2009

Dave Witzig, Sr. Director Online Marketing & Video at ShopNBC, is widely considered one of the pioneers of the modern video commerce industry. Back in 2007, when ShopNBC / ValueVision announced the merging of their TV and Internet platforms through the creation of ShopNBC.TV, Dave actually coined the word “video commerce” to describe their efforts. I was lucky enough to sit in on his presentation last week at eTail and caught the whole thing on camcorder. Enjoy.

About the Author - Justin Foster

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I am the Founder of the Video Commerce Consortium and Co-Founder/VP market Dev of Liveclicker, a video commerce solutions provider. The Video Commerce Consortium is a professional organization and community of e-commerce professionals, online marketers, and technologists who come together to learn about and advance the use of video in e-commerce.

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Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.