Dave Witzig, Sr. Director Online Marketing & Video at ShopNBC, is widely considered one of the pioneers of the modern video commerce industry. Back in 2007, when ShopNBC / ValueVision announced the merging of their TV and Internet platforms through the creation of ShopNBC.TV, Dave actually coined the word “video commerce” to describe their efforts. I was lucky enough to sit in on his presentation last week at eTail and caught the whole thing on camcorder. Enjoy.
Video commerce pioneer shares the story of ShopNBC.tv and video on ShopNBC.com
Posted by
Justin Foster
OnMarch 2, 2009
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