Last week, Larry Joseloff from Shop.org sent me an article he found on Mashable.com, “5 People Who Broke the Rules of Social Media and Succeeded.”  The article highlights the work of one video commerce pioneer, Pinny Gniwisch from Ice.com, for his idea to post a contest video on YouTube as a way to drive email signups and sales.  Not only was Pinny able to gather 6,000 new email signups, but as a result of adding these new prospective customers to Ice.com’s email database, he generated $20,000 in new sales over the holiday season.

I…

This morning I read a MarketingVOX article highlighting how YouTube just surpassed 100MM viewers in January.  That’s great news for video commerce, right?  It’s all fine and good that YouTube has such a vast audience, but the more pertinent question for video commerce professionals is: should you care, and if so, why?

Unfortunately, I think this is one question that hasn’t really been adequately examined by many video commerce professionals, and like many questions worthy of examination, the answer isn’t always clear cut.  So let’s take a critical look at YouTube’s role in the video commerce ecosystem…

By John Weaver, FansEdge.com

Creating video content is a time consuming process, and time is money.  I imagine that when the idea was first floated at your company, someone asked about the ROI of incorporating video into your strategy.  Obviously, the longer it takes to produce content, the lower your ROI gets.  Sooooooo…

“How do you efficiently create video content for your website?”

It Starts With a Plan
As with any large project, planning is the most crucial step.  My philosophy with video production is to do all the real work before getting to the shoot so…

Dave Witzig, Sr. Director Online Marketing & Video at ShopNBC, is widely considered one of the pioneers of the modern video commerce industry. Back in 2007, when ShopNBC / ValueVision announced the merging of their TV and Internet platforms through the creation of ShopNBC.TV, Dave actually coined the word “video commerce” to describe their efforts.  I was lucky enough to sit in on his presentation last week at eTail and caught the whole thing on camcorder.  Enjoy.