I’m in the process now of uploading Dave Witzig’s video commerce presentation to Viddler and will share that as soon as it’s live.  I wanted to share with the VCC and broader video commerce community some of the events from the just concluded eTail 2009 show in Scottsdale, AZ.

The VCC drinks event was a hit.  Good company, good conversation.  Pictured here: Scott from Vendaria, Peggy and Simon from WhatCounts, Jimmy from OnlineShoes.com, Xavier from Liveclicker and VideoRetailer.org, Kevin Ertell (formerly of Borders Books & Music), Jon Nordmark (formerly of eBags), Michelle from Pivotal Veracity.

Peggy…

For those readers of the VCC blog who will also be at the eTail show in Phoenix this week, come on by and introduce yourself to fellow VCCers and VCC blog readers over drinks.   This is a casual BYOB event.  Good company, good networking, and a chance to meet others in the retail space interested in discussing video in a non-vendor-specific offline venue… what more could one ask for?!

Here’s the information if you are at the show and would like to stop by:

WHEN: Tuesday, February 24 at 6:30PM (yes, that’s tomorrow)
WHERE: In…

Hi everyone,

Just finished recording episode 2 of VCC TV last night.  I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations.  The content here goes into considerable depth (21 minutes), so you may want to split it up into two viewing segments.  In a nutshell, this episode of VCC TV covers the following:

- Reviews six sources of video commerce content

- Outlines the benefits…

Below is a copy of a presentation I delivered at the Email Experience Council/DMA’s Email Evolution conference in Scottsdale this Monday along with Peter Horan, CEO of Goodmail Systems.  You can also download the presentation by clicking this link. Just a word of warning – the file is quite large (over 10MB) so it may take a couple of minutes to download depending on your connection speed.

Happy Selling!

View more presentations from Justin Foster. (tags: online video)

Transcript:

Hi, and welcome to VCC TV.  I’m Justin Foster, Founder of the Video Commerce Consortium.  Beginning today, we’ll begin producing regular installments of VCC TV as a way to share knowledge with the broader video commerce community.  The focus here is on best practices, interviewing leaders in the video commerce space, and sharing emerging trends in the industry.

Today, our topic is “video and email marketing.”  For years, email marketers have sought to incorporate video into email campaigns, but have been plagued by security and rendering limitations in email clients.  For example, embedding Flash video in email was…

Video!

Everybody’s doing it.  So can you!  Improve your conversion rates!  Make more money!  Impress your colleagues!   The future is NOW!

Yeeeeeeeeeeeeeaaaah.  Not so easy, is it?  There are many difficult decisions to make in the transition to using video on your site.  You have to consider your marketing strategies.  You have to coax your IT into developing the ability to use video (or work with a third party solution).  And, of course, you need CONTENT.

It’s that third point I’d like to talk about – both now and in future posts.  As a former…

I’m happy to announce that John Weaver, in-house video producer from FansEdge.com will be joining the VCC blog to write a series of production-oriented blog posts re: video commerce.  John brings experience as a former indie filmmaker and Production Assistant to the VCC.  His ‘hands-on’ point-of-view comes from deep experience in the trenches of both e-commerce and non e-commerce video production.  His first post is coming out this afternoon… please comment on the blog to let him know what you think.  Welcome John!