Yesterday’s post was extremely popular in terms of traffic, so I thought I’d share a few more examples of retailers using video since it appears folks are hungry for this information. Special thanks to Mike from Hot Topic/Shockhound.com for making us aware of ShockTV and Sascha for making us aware of Frontlineshop.tv. If you’re producing video and want it featured here, comment or send email to justin [at] video [dash] commerce [d o t] org.
Happy Selling!
Orvis (product, how-to, partner videos)
Crutchfield (built a learning center consisting mostly of how-to and educational videos)
Wine Library (built a celebrity icon through personable/passionate video reviews of wine)
HSN (porting live TV to the web site and featuring a robust library of ‘on demand’ product videos on product pages)
QVC (also porting live TV to the web and on-demand video to product pages)
ShockHound (created ShockTV, featuring entertainment, interview, and lifestyle video content used to support/build the brand - thanks again to Mike Sullivan for making us aware of this)
frontlineshop (German retailer built frontlineshop.tv which features entertainmnent, interview, and lifestyle video content used to support/build the brand - thanks to Sascha for making us aware of this)
Beauty.com (built a video site video.beauty.com, launched on-site, w/affiliates, Youtube etc - featuring predominantly manufacturer-sourced video content linking to product pages)
Zappos (launched a video blog and YouTube channel)
We’ll add more examples later - there are a lot more out there.
