Many marketers in the online video world mistakenly assume that video is only effective when selling to Millennials.  Today, I had an opportunity to share how to use video successfully when marketing to boomers and older Americans along with Dan Ackerman Greenberg, Founder of 750 Industries, a San-Francisco based technology company focused on video and social marketing.

BJ Fogg, Director of Stanford University’s Persuasive Technology Lab and author of Persuasive Technology: Using Computers to Change What We Think and Do, invited us to share our thoughts on online video with AARP’s Social…