Comments on: What does it mean to be an online retailer in an era of video commerce? http://video-commerce.org/2008/11/what-does-it-mean-to-be-an-online-retailer-in-an-era-of-video-commerce/ Advancing Video in E-Commerce Thu, 10 May 2012 18:30:00 +0000 hourly 1 By: Xavier Casanova http://video-commerce.org/2008/11/what-does-it-mean-to-be-an-online-retailer-in-an-era-of-video-commerce/#comment-40 Xavier Casanova Fri, 28 Nov 2008 17:28:49 +0000 http://video-commerce.org/?p=179#comment-40 Justin, Good thoughts, thanks for sharing. I think you are going to see a little bit of everything with regards to video content. While lifestyle companies, like Karmaloop, are putting together great video content every week that's designed to build the brand and community around them, I still think the majority of retailers are focused on creating How-to guides and product demos that are attached to product pages, at least in the short term. Entertainment-oriented content gets old pretty quickly (unlike product demos) and constantly needs to be updated. Also, that type of content is more expensive to produce (more scripting, professional anchor, more video editing, etc). We're going to see a lot of diversity in how e-retailers approach video content and many are still experimenting what works best for them. -Xavier Justin,

Good thoughts, thanks for sharing. I think you are going to see a little bit of everything with regards to video content. While lifestyle companies, like Karmaloop, are putting together great video content every week that’s designed to build the brand and community around them, I still think the majority of retailers are focused on creating How-to guides and product demos that are attached to product pages, at least in the short term.

Entertainment-oriented content gets old pretty quickly (unlike product demos) and constantly needs to be updated. Also, that type of content is more expensive to produce (more scripting, professional anchor, more video editing, etc).

We’re going to see a lot of diversity in how e-retailers approach video content and many are still experimenting what works best for them.

-Xavier

]]> By: Ben Waugh http://video-commerce.org/2008/11/what-does-it-mean-to-be-an-online-retailer-in-an-era-of-video-commerce/#comment-38 Ben Waugh Wed, 26 Nov 2008 00:00:21 +0000 http://video-commerce.org/?p=179#comment-38 Just wanted to say HI. I found your blog a few days ago on Technorati and have been reading it over the past few days. Just wanted to say HI. I found your blog a few days ago on Technorati and have been reading it over the past few days.

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