Beginning of an Era: Journeys at ExactTarget Connections


Beginning of an Era: Journeys at ExactTarget Connections

It was a while coming, but earlier this week the “Salesforce ExactTarget Marketing Cloud” became the “Salesforce Marketing Cloud” on the ExactTarget website.  While I’m sure many in the industry are disappointed to see this visual embodiment of the “end of the ExactTarget era,” I personally am excited by the opportunity Salesforce presents for ET and ET partners like Liveclicker.  There will be many more opportunities for growth, and – ultimately – this should mean more integrated solutions for both Salesforce and ET clients.

At Liveclicker, we’ve been longtime ET friends.  Our company participates in the HubExchange – though who …

5 Key Take-Aways from BrandLive’s Customer Summit


5 Key Take-Aways from BrandLive’s Customer Summit

I recently had the opportunity to attend BrandLive’s Customer Summit in Portland, Oregon. It was amazing to see top brands embracing live video broadcast as a way to better connect with consumers and give their brand a personal touch. I had the opportunity to meet industry thought leaders and learn their techniques for creating a great live video event.

Below, I have outlined my 5 key take-aways from BrandLive’s Customer Summit:

1. Video is one of the best ways to connect with your customers

Consumers want to feel like they are personally connected to your brand – not just a …

Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing Cloud Connections 2014


Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing  Cloud Connections 2014

Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for recipients based on the moment they open their email messages. The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections 2014 in Indianapolis.

RealTime Email’s powerful real-time targeting, testing and analytics capabilities enable ExactTarget clients to engage with consumers via highly focused, relevant email campaigns that drive clicks, conversions and revenues.  It empowers marketers to personalize messages for …

Demo RealTime Email at ExactTarget Connections Next Week!


Demo RealTime Email at ExactTarget Connections Next Week!

I am pleased to announce that Liveclicker will, yet again, be sponsoring the ExactTarget Connections conference in Indianapolis, Indiana. Several team members including Co-Founder/CEO, Xavier Casanova, and Co-Founder/VP Market Development, Justin Foster, will be there promoting our latest email marketing innovation, RealTime Email.

At this year’s Connections, Justin will be teaming up with Sony Electronics’ Marketing Manager, Afsaneh Sadri, in an App Theater presentation. Together, they will discuss how Sony leverages real-time technology to deliver immersive experiences in email. This event will take place on Wednesday, September 24th at 5:30 p.m in the App Theater (Expo Hall).

During this …

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