This week, I am continuing my series coverage of the exclusive Liveclicker webinar, “The Evolution of a Video Program,” with phase 3 – adding new video placements. As I mentioned in my last blog post, the first important video element to consider is the type of video content you wish to produce. Once you know this information, you can determine where to begin adding your new video placements. Below, I have highlighted the best site locations to include additional video placements.
September 4, 2014
August 29, 2014
Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.
Phase 2 -- Exploring Different Types of Video Content
To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.
August 22, 2014
Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.
Phase 1 -- Getting content on your site for the first time
Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …
August 14, 2014
Liveclicker is hosting an exclusive 30 minute webinar on Wednesday, August 27th at 10:30 AM PST. The webinar, “Blinds.com Shares 4 Tips for Video Commerce Success,” will be presented by Blinds.com video producer, Robert Reed, and moderated by Liveclicker’s director of marketing, Jen Fahey.
The video commerce veterans at Blinds.com have been leveraging video on their eCommerce site since early 2006. In this webinar, Robert will dive into his extensive industry experience and explore the challenges he faced implementing video into Blinds.com’s online store. He will also divulge his top 4 tips for video commerce success outlined below.…
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.