iOS8 rocks the world of embedded video in email


iOS8 rocks the world of embedded video in email

Embed video in email?  Get ready for some big changes.

In July 2014, Liveclicker learned while evaluating a development release of the new iOS8 platform that HTML5 players did not function properly when displayed in a recipient’s native iOS inbox.  Instead, an email marketer using an embedded video in email method via HTML5 would see a video player that, when tapped, did nothing.  Prior to iOS8, tapping on the player would initiate video playback (fullscreen on iPhones in the QuickTime player, and inline on iPads).

At first, there was not much cause for concern.  The problem appeared to be a …

Upcoming Webinar: Video Tricks to Get the Treat – Integrating Video in Site Redesigns


Upcoming Webinar: Video Tricks to Get the Treat – Integrating Video in Site Redesigns

Looking to spice things up this Halloween?

Liveclicker is hosting an exclusive webinar on Friday, October 31st at 10:30 AM PST. The webinar “Video Tricks to Get the Treat: Integrating Video in Site Redesigns” will show how eye-catching video content throughout your site drives business for a leading web retailer. Sportsman’s Guide Director of eCommerce Marketing, David Witzig, accompanied by Justin Foster, Liveclicker VP Market Development, will break down the video marketing strategies to help you drive conversion as we roll through 2014 and into the New Year.

Attend this webinar and take home some treats:

  • Learn about

Beginning of an Era: Journeys at ExactTarget Connections


Beginning of an Era: Journeys at ExactTarget Connections

It was a while coming, but earlier this week the “Salesforce ExactTarget Marketing Cloud” became the “Salesforce Marketing Cloud” on the ExactTarget website.  While I’m sure many in the industry are disappointed to see this visual embodiment of the “end of the ExactTarget era,” I personally am excited by the opportunity Salesforce presents for ET and ET partners like Liveclicker.  There will be many more opportunities for growth, and – ultimately – this should mean more integrated solutions for both Salesforce and ET clients.

At Liveclicker, we’ve been longtime ET friends.  Our company participates in the HubExchange – though who …

5 Key Take-Aways from BrandLive’s Customer Summit


5 Key Take-Aways from BrandLive’s Customer Summit

I recently had the opportunity to attend BrandLive’s Customer Summit in Portland, Oregon. It was amazing to see top brands embracing live video broadcast as a way to better connect with consumers and give their brand a personal touch. I had the opportunity to meet industry thought leaders and learn their techniques for creating a great live video event.

Below, I have outlined my 5 key take-aways from BrandLive’s Customer Summit:

1. Video is one of the best ways to connect with your customers

Consumers want to feel like they are personally connected to your brand – not just a …

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